Digital Advertising Agency Services

{
  "buyer": {
    "id": "GB-PPON-PVCG-5182-VTDJ",
    "name": "Arts University Bournemouth"
  },
  "date": "2025-06-25T10:29:40+01:00",
  "id": "034950-2025",
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  "parties": [
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      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Dorset",
        "postalCode": "BH12 5HH",
        "region": "UKK24",
        "streetAddress": "Wallisdown"
      },
      "contactPoint": {
        "email": "procurement@aub.ac.uk",
        "name": "Okechukwu Umeokafor",
        "telephone": "+441202533011"
      },
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            "description": "Public authority - sub-central government",
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        "url": "http://www.aub.ac.uk/"
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  "planning": {
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      "endDate": "2025-10-10T23:59:59+01:00"
    },
    "description": "Arts University Bournemouth (AUB) is a specialist higher education institution dedicated exclusively to the study of creative subjects. We are seeking a Digital Advertising Agency to develop, implement, and manage our digital advertising strategies, with the primary goals of enhancing brand visibility, driving student recruitment across all levels, and effectively promoting the University\u0027s diverse range of courses and programmes. The contract is scheduled for a term of three years, with an option to extend for two periods of 12 months each, at AUB\u2019s sole discretion.  \nThis Prequalification Questionnaire (PQQ) is the first stage of our procurement process. The information provided in your responses will help us assess your suitability and experience to meet AUB\u0027s strategic requirements for this opportunity. Only those agencies demonstrating the strongest alignment with our needs will be invited to participate in the Invitation to Tender (ITT) stage. ",
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    ],
    "enquiryPeriod": {
      "endDate": "2025-07-18T12:00:00+01:00"
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    "expressionOfInterestDeadline": "2025-07-18T12:00:00+01:00",
    "id": "ocds-h6vhtk-055317",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising management services",
            "id": "79341200",
            "scheme": "CPV"
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    "legalBasis": {
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        "awardCriteria": {
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              "description": "Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising. ",
              "name": "Experience with Higher Education Student Recruitment ",
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                {
                  "number": 35.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "description": "Confirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties. ",
              "name": "Comprehensive Digital Advertising Capabilities",
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              "type": "quality"
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          "maxExtentDate": "2029-10-22T23:59:59+01:00",
          "startDate": "2025-10-22T00:00:00+01:00"
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        "id": "1",
        "renewal": {
          "description": "one year extension option"
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          "amountGross": 240000,
          "currency": "GBP"
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      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "This procurement process is a two-stage, competitive, and flexible one. Stage one involves pre-qualification, while stage two, the Invitation to Tender (ITT), will incorporate a presentation and negotiation phase."
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      "languages": [
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    },
    "title": "Digital Advertising Agency Services ",
    "value": {
      "amount": 200000,
      "amountGross": 240000,
      "currency": "GBP"
    }
  }
}