WCC Bus Marketing Campaigns 2026

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        "locality": "Warwick",
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        "streetAddress": "Shire Hall"
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    "description": "Use of public transport, particularly bus services, has been in decline in the UK for a number of years running up to 2020 and the COVID-19 pandemic. This trend has been reflected across all demographics.\nNationally, to try and increase the number of people using bus travel, the Department for Transport is running a \u00a33 Adult Single Bus Ticket flat fare pilot across the UK, which will run until at least March 2027. This is an opt in scheme for bus operators who are compensated for signing up to the scheme. \nIn December 2022, Warwickshire County Council formed The Warwickshire Enhanced Partnership for Buses, signed up to by all bus providers in the County and which aims to support the improvement of bus services across Warwickshire and provide residents with a viable, affordable and environmentally friendly alternative to car travel.\nFollowing an extensive branding exercise, it was decided that The Warwickshire Enhanced Partnership for Buses would be branded as Warwickshire Buses.\nThe only data available on bus usage is provided by Stagecoach (which covers c.80% of bus usage in Warwickshire). This shows a decline in passengers and journeys: WarwickshireBuses_StagecoachUsageData.xlsx\nBetween April 2024 and December 2025, the Council worked with an external agency to deliver a young person (aged 14 to 24) bus marketing campaign - \"Get the Bus with Two/A Few Squid\". The scope of this campaign was to deliver a digital marketing and advertising campaign, which resulted in an increase in bus patronage that varied between 10% and 13% over the height of the campaign. The detail of this campaign, including media placements and performance, will be shared with the successful agency.\nBus Campaign 2026\nThe Partnership has therefore taken the decision to further dedicate an amount of its Bus Service Improvement Plan (BSIP+) funding from central government for 2026/27 to create a series of marketing campaigns to increase bus use amongst the following groups:\n\u2022\tYoung People aged 14 - 25\n\u2022\tAdults aged 25 - 50 (including People with Young Children) \n\u2022\tResidents eligible for Warwickshire Concessionary Bus Pass (aged 66+)\nThe main aims of the campaign are: \n1. To increase take-up of Warwickshire bus services by the targeted groups. \n2. To increase traffic on the WCC Public Transport Pages, which will be refreshed by Warwickshire County Council to provide more useful information including information specifically for these target audiences.\nhttps://www.warwickshire.gov.uk/public-transport   \n3. Raise awareness of the Warwickshire Concessionary Bus Pass and increase take-up amongst eligible older adults.\n4. Rase awareness of improved Warwickshire bus fleet, with an emphasis on change and transformation (uplifted passenger experience), ease of access, speed of boarding (smart ticketing) and ease of payment (fast).",
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    "submissionMethodDetails": "https://sell2.in-tend.co.uk/midlands/home\nYour tender return must be submitted via the E-tendering portal. You will not be able to upload your tender after the deadline detailed above. Applicants are advised that if their tender response is only partially uploaded within the E-tendering portal by the closing date and time then the system will lock them out and they will not be able to complete their document upload. The Council reserves the right to only evaluate documents received within the E-tendering portal by the closing date and time and applicants are advised that a partial upload is unlikely to be successful. Applicants are therefore recommended to upload their full tender response well in advance of the closing date and time.\nIf you are experiencing any difficulties with your upload you must contact the Council well in advance of the closing date and time\nThe procurement documents are available for unrestricted and full direct access, free of charge, at\nhttps://sell2.in-tend.co.uk/midlands/home\nAdditional information can be obtained from the above-mentioned address\nTenders or requests to participate must be submitted electronically via\nhttps://in-tendhost.co.uk/warwickshirecc/aspx/Home\nIf your account has been migrated from the CSW-JETS Portal, please use your existing email address to log in. If not, you can use your existing Sell2Midlands credentials, or register for a new account by selecting Register from the menu bar. If this is your first time accessing Sell2Midlands, you will automatically receive an email with a link to set your Sell2Midlands password.\nAfter logging in, you will land on your Sell2Midlands Dashboard. From here, you can:\n\u00b7 View tenders\n\u00b7 View all portals available within the Sell2Midlands collaboration\n\u00b7 Update your company details",
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