Creative Marketing Services (Sales & Care) Framework

{
  "buyer": {
    "id": "GB-PPON-PYBH-1339-MTCJ",
    "name": "Anchor Hanover Group"
  },
  "date": "2025-05-21T10:17:56+01:00",
  "id": "023622-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0519ea",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Bradford",
        "postalCode": "BD1 2ST",
        "region": "UKE41",
        "streetAddress": "2 Godwin Street"
      },
      "contactPoint": {
        "email": "procurement@anchor.org.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "https://www.anchor.org.uk/"
      },
      "id": "GB-PPON-PYBH-1339-MTCJ",
      "identifier": {
        "id": "PYBH-1339-MTCJ",
        "scheme": "GB-PPON"
      },
      "name": "Anchor Hanover Group",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2025-07-09T23:59:59+01:00"
    },
    "description": "Anchor\u2019s New Homes Development Strategy includes an ambition to deliver 500 new homes per year, with approximately 30% available for Shared Ownership sale exclusively for people over 55. To support this, Anchor is seeking to appoint a closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline. In addition, one agency will be retained on an ongoing basis to manage day-to-day creative needs, ensure brand consistency, and support rapid-turnaround requirements (this will be awarded to the highest ranked framework agency). We are looking for experienced, collaborative partners with a strong understanding of the property sector, who can deliver intelligent, insight-led creative that resonates with older homebuyers and their families through emotive, effective, and well-targeted campaigns. Anchor\u0027s direct estimated spend is likely to be circa \u00a31M.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2025-05-21T10:17:56+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "023622-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/023622-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-06-15T12:00:00+01:00"
    },
    "hasRecurrence": true,
    "id": "ocds-h6vhtk-0519ea",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UK"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.",
              "name": "Price",
              "type": "price"
            },
            {
              "description": "Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.",
              "name": "Quality",
              "type": "quality"
            }
          ],
          "weightingDescription": "Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document."
        },
        "contractPeriod": {
          "endDate": "2029-07-20T23:59:59+01:00",
          "startDate": "2025-07-21T00:00:00+01:00"
        },
        "id": "1",
        "selectionCriteria": {
          "criteria": [
            {
              "description": "Full details are included in the invitation to tender document.",
              "type": "economic"
            },
            {
              "description": "Full details are included in the invitation to tender document.",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "value": {
          "amount": 10000000.0,
          "amountGross": 12000000.0,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "participationFees": [
      {
        "description": "The Contracting Authority will charge a fee for access by external framework users but this will be recovered directly from the user not the supplier.",
        "id": "ocds-h6vhtk-0519ea",
        "type": [
          "win"
        ]
      }
    ],
    "procedure": {
      "features": "This tender process will consist of two stages: \u2022 Stage 1 - Procurement Specific Questionnaire (PSQ) - This current stage of the process will provide a means of shortlisting suppliers to be invited to submit a formal tender, and for establishing that all Participants invited to tender are able to meet the conditions of participation, including any minimum standards required by Anchor. The top 8 bids will advance to stage 2. \u2022 Stage 2 - Invitation to Tender (ITT): Shortlisted Participants will be invited to submit a tender. This process will be a single-stage tender process requiring a price and quality submission in a format specified by Anchor, along with a presentation brief. The draft ITT documents are included within this document pack. All bidders should complete both the PSQ and ITT packs, Anchor will evaluate the PSQ bids initially and only the lead 8 bids from PSQ will be scored at ITT. The Top 4 highest scoring bids from stage 2 will form the framework."
    },
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive flexible procedure",
    "recurrence": {
      "dates": [
        {
          "startDate": "2029-01-21T23:59:59Z"
        }
      ]
    },
    "status": "active",
    "submissionMethodDetails": "The tender documentation can be found here: https://anchor.my.salesforce-sites.com/?searchtype=Projects Supply of Creative Marketing Services (Sales) Framework (C9932)",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "buyerCategories": "Refer to the C9932 Creative Marketing Services (Sales) Framework - Customer List for details of contracting authorities that may use the framework.",
        "description": "The process for Direct Selection and Mini Competition is described in the Anchor Services Contract, \u0027Schedule 2 - Service Levels - Framework Award Process\u0027.",
        "maximumParticipants": 4,
        "method": "withAndWithoutReopeningCompetition",
        "type": "open"
      },
      "hasFrameworkAgreement": true
    },
    "tenderPeriod": {
      "endDate": "2025-06-20T12:00:00+01:00"
    },
    "title": "Creative Marketing Services (Sales \u0026 Care) Framework",
    "value": {
      "amount": 10000000.0,
      "amountGross": 12000000.0,
      "currency": "GBP"
    }
  }
}