← Back to opportunities

Sainsbury Centre - Brand Identity Brief

UNIVERSITY OF EAST ANGLIA

Buyer Contact Info

Buyer Name: UNIVERSITY OF EAST ANGLIA

Buyer Address: Norwich Research Park, Norwich, UKH15, NR4 7TJ, United Kingdom

Contact Email: procurement@uea.ac.uk

Status
complete
Procedure
direct
Value
97014.0 GBP
Published
16 Mar 2026, 11:41
Deadline
n/a
Contract Start
12 Feb 2026, 00:00
Contract End
17 Nov 2026, 23:59
Category
n/a
CPV
79342000 - Marketing services
Region
n/a
Awarded To
NORTH ASSOCIATES LTD
Official Source
Open Find a Tender

Description

The Sainsbury Centre (SCVA) are seeking a supplier to support with the development of a refreshed brand identity that: - Activates design and written language - Celebrates the sense of pride and community - Creates a practical brand ecosystem. This contract seeks to appoint a brand identity specialist with global arts, culture and heritage sector experience, specifically international museum experience to deliver a new visual identity, comprehensive brand guidelines and a brand language guide.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot 1 Status: complete

Contracts

Contract Title: Sainsbury Centre - Brand Identity Brief

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKH15"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-06731770",
          "name": "NORTH ASSOCIATES LTD"
        }
      ]
    }
  ],
  "buyer": {
    "id": "GB-COH-RC000651",
    "name": "UNIVERSITY OF EAST ANGLIA"
  },
  "contracts": [
    {
      "aboveThreshold": false,
      "awardID": "1",
      "dateSigned": "2026-02-11T00:00:00Z",
      "documents": [
        {
          "datePublished": "2026-03-16T11:41:47Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "023422-2026",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/023422-2026"
        }
      ],
      "id": "1",
      "period": {
        "endDate": "2026-11-17T23:59:59Z",
        "startDate": "2026-02-12T00:00:00Z"
      },
      "status": "active",
      "title": "Sainsbury Centre - Brand Identity Brief",
      "value": {
        "amountGross": 97014,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-03-16T11:41:47Z",
  "id": "023422-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-066ad6",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PCCY-8551-ZNDY",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Norwich",
        "postalCode": "NR4 7TJ",
        "region": "UKH15",
        "streetAddress": "Norwich Research Park"
      },
      "contactPoint": {
        "email": "procurement@uea.ac.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://uea.ac.uk"
      },
      "id": "GB-COH-RC000651",
      "identifier": {
        "id": "RC000651",
        "scheme": "GB-COH"
      },
      "name": "UNIVERSITY OF EAST ANGLIA",
      "roles": [
        "buyer"
      ]
    },
    {
      "additionalIdentifiers": [
        {
          "id": "PDJL-7712-ZXGL",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "EC1N 8LE",
        "region": "UKI31",
        "streetAddress": "4th Floor"
      },
      "contactPoint": {
        "email": "info@northdesign.co.uk"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-COH-06731770",
      "identifier": {
        "id": "06731770",
        "scheme": "GB-COH"
      },
      "name": "NORTH ASSOCIATES LTD",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "The Sainsbury Centre (SCVA) are seeking a supplier to support with the development of a refreshed brand identity that:\n- Activates design and written language\n- Celebrates the sense of pride and community\n- Creates a practical brand ecosystem. \nThis contract seeks to appoint a brand identity specialist with global arts, culture and heritage sector experience, specifically international museum experience to deliver a new visual identity, comprehensive brand guidelines and a brand language guide.",
    "id": "ocds-h6vhtk-066ad6",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Below threshold - without competition",
    "status": "complete",
    "title": "Sainsbury Centre - Brand Identity Brief"
  }
}