2025-768 Representation in the Netherlands principally covering Beef and Lamb markets

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          "name": "Green Seed Netherlands"
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  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
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      "dateSigned": "2026-03-12T00:00:00Z",
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          "description": "Contract details notice on Find a Tender",
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        "startDate": "2026-04-01T00:00:00+01:00"
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        "description": "1+1"
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      "status": "active",
      "title": "2025-768 Representation in the Netherlands principally covering beef and lamb markets on behalf of AHDB",
      "value": {
        "amount": 425000.0,
        "amountGross": 510000.0,
        "currency": "GBP"
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  "date": "2026-03-13T11:59:28Z",
  "id": "022914-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05e897",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "region": "UKG13",
        "streetAddress": "Middlemarch Business Park"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "details": {
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        "url": "https://defra-family.force.com/s/Welcome"
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      "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
      "roles": [
        "buyer"
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    {
      "address": {
        "country": "NL",
        "countryName": "Netherlands",
        "locality": "Amersfoort",
        "postalCode": "36 3821 AD",
        "region": "NL",
        "streetAddress": "B.V, of Printerweg"
      },
      "contactPoint": {
        "email": "jschilder@greenseedgroup.nl"
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      "id": "GB-PPON-PRRG-4956-JPNT",
      "identifier": {
        "id": "PRRG-4956-JPNT",
        "scheme": "GB-PPON"
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      "name": "Green Seed Netherlands",
      "roles": [
        "supplier"
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  "tag": [
    "award",
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  "tender": {
    "coveredBy": [
      "GPA"
    ],
    "description": "The AHDB representative requirements for the selected markets include, but not limited to:\n\u2022 Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year\n\u2022 Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. \n\u2022 Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.  As appropriate, work jointly with these contacts to successfully deliver promotional activities \n\u2022 Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . \n\u2022 Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs.\nContract start date is 1st April 2026 with an initial 2 year, then options to extend by 1+1",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
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    ],
    "id": "2025-768",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
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    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "2025-768 Representation in the Netherlands principally covering Beef and Lamb markets"
  }
}