B2B Marketing Attribution model

{
  "awards": [
    {
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-08642588",
          "name": "StrategiQ Marketing Ltd"
        }
      ]
    }
  ],
  "buyer": {
    "id": "GB-COH-09121572",
    "name": "ORDNANCE SURVEY LIMITED"
  },
  "contracts": [
    {
      "aboveThreshold": false,
      "awardID": "1",
      "dateSigned": "2026-03-11T00:00:00+00:00",
      "documents": [
        {
          "datePublished": "2026-03-11T13:52:43Z",
          "description": "Contract details notice on Find a Tender",
          "documentType": "contractNotice",
          "format": "text/html",
          "id": "021784-2026",
          "noticeType": "UK7",
          "url": "https://www.find-tender.service.gov.uk/Notice/021784-2026"
        }
      ],
      "id": "1",
      "period": {
        "endDate": "2027-03-31T23:59:59+01:00",
        "startDate": "2026-03-11T00:00:00+00:00"
      },
      "status": "active",
      "title": "B2B Marketing Attribution Model",
      "value": {
        "amount": 67620,
        "amountGross": 81144,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-03-11T13:52:43Z",
  "id": "021784-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-066745",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Southampton",
        "postalCode": "SO16 0AS",
        "region": "UKJ36",
        "streetAddress": "Explorer House Adanac Drive"
      },
      "contactPoint": {
        "email": "caroline.eadie@os.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public undertaking",
            "id": "publicUndertaking",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.os.co.uk/"
      },
      "id": "GB-COH-09121572",
      "identifier": {
        "id": "09121572",
        "scheme": "GB-COH"
      },
      "name": "ORDNANCE SURVEY LIMITED",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "E1 6RB",
        "region": "UKI42",
        "streetAddress": "1 Fleur De Lis Passage,"
      },
      "contactPoint": {
        "email": "will.anderson@strategiq.co",
        "telephone": "02045746531"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-COH-08642588",
      "identifier": {
        "id": "08642588",
        "scheme": "GB-COH"
      },
      "name": "StrategiQ Marketing Ltd",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "OS is evolving its commercial capabilities across B2B and B2G, with a strategic focus on driving Better Data \u2192 More Destinations \u2192 Greater Effectiveness. While some foundations exist, including customer profiles, a segmentation model, and evolving journey work, OS does not yet have a unified, accurate, practical way to understand how marketing activity influences commercial outcomes across complex B2B buying processes.\nFor marketing to plan confidently, prioritise the right activity, and demonstrate its contribution, OS has awarded StrategiQ Marketing Limited to support and build a robust B2B Marketing Data and Attribution Model. This model will create clarity on the value of each stage of the funnel, the role of marketing channels, and the effectiveness of partner-driven and direct activity within current technology and data constraints.",
    "id": "BS.0875",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "limited",
    "procurementMethodDetails": "Below threshold - limited competition",
    "specialRegime": [
      "concession"
    ],
    "status": "complete",
    "title": "B2B Marketing Attribution model"
  }
}