Search Engine Optimisation (SEO) Services

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  "date": "2025-05-07T12:03:13+01:00",
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        "countryName": "United Kingdom",
        "locality": "Pontypridd",
        "postalCode": "CF37 4TH",
        "region": "UKL",
        "streetAddress": "3 Llys Cadwyn, Taff Street"
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        "locality": "Newcastle upon Tyne",
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        "streetAddress": "Royal Courts of Justice, The Strand"
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    "description": "2.1\tThis contract will help us develop and build our SEO strategy and deliver key SEO activities over a long-term relationship to cement our position as the go to organisation for travel in Wales and the borders.\n2.2\tOur key objectives are to Increase revenue, Enhance customer experience and Drive modal shift.\nAs our SEO partner this may take the form of:\n-\tBuilding a solid Technical SEO platform. To ensure that the tfw.wales website is functioning as fast and as smooth as possible to be able to support demand of traffic levels and use of different devices.\n-\tAssessing on site SEO. To ensure we are found by users, important content is visible and the information is available and clear.\n-\tIdentifying off site SEO opportunities and helping us leverage them.\n2.3\tAs an organization we have a portfolio of 30+ websites/apps that are under our control. We\u2019re currently in the middle of our \u20181 domain\u2019 project which involves us closing down our subsites and absorbing them into our main website (tfw.wales) to create a \u2018one stop shop\u2019 website and app for users in Wales and the borders. Throughout this strategy we\u2019ll need support to boost our main site\u2019s SEO performance as well as optimizing the integration process as subsites are absorbed.\n2.4\tWe\u2019re responsible for ensuring all of our digital estate is available completely in  Welsh, accessible, on brand and user friendly. The appointed SEO agency would be expected to take these criteria into account for any strategy, tactics or actions recommended or undertaken.\n2.5\tMain sites:\n-\tTfw.wales | trc.cymru \u2013 This is our main website that we wish to maintain and build authority for.\n-\ttickets.trc.cymru/ | tocynnau.trc.cymru/\nOur booking engine site that will also need to be maintained, however we wish to funnel users in via tfw.wales.\n2.6\tSubsites: Here is a selection of our smaller sites that will be absorbed, there may be others as our strategy progresses.\n-\thttps://www.journeycheck.com/tfwrail/\n-\thttps://www.traveline.cymru/\n-\thttps://traws.cymru/\n-\thttps://www.pullmanrail.co.uk/\n-\thttps://news.tfw.wales/\n-\thttps://portal.tfw.wales/\n2.7\tWe\u2019re looking to appoint a partner to help us build our SEO strategy and deliver the requirements of this contract with the following key areas of focus:\n\uf02d\t1. Strategic SEO direction and specialist expertise\n\uf02d\t2. Technical SEO activities\n\uf02d\t3. Onsite SEO activities\n\uf02d\t4. Offsite SEO activities\n\uf02d\t5. General activities",
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        "description": "2.7\tWe\u2019re looking to appoint a partner to help us build our SEO strategy and deliver the requirements of this contract with the following key areas of focus:\n\uf02d\t1. Strategic SEO direction and specialist expertise\n\uf02d\t2. Technical SEO activities\n\uf02d\t3. Onsite SEO activities\n\uf02d\t4. Offsite SEO activities\n\uf02d\t5. General activities\n1. Strategic SEO direction and specialist expertise\n\uf02d\tCollaborating with us to define the long-term vision of TfW\u2019s online SEO presence.\n\uf02d\tCollaborating with us to develop the long-term direction of our SEO strategy to help us achieve that vision.\n\uf02d\tDevelop a robust set of Key Performance Indicators for SEO performance and report on this performance regularly.\n\uf02d\tDeveloping impactful SEO activity that helps to achieve our 3 key objectives outlined above and build our distinctive brand to help us own our digital space.\n\uf02d\tDefine our current keyword position and future positioning for different topics that we wish to be an authority on. Including but not limited to rail, bus, walking/wheeling and cycling in Wales.\n\uf02d\tProviding expert advice and guidance on strategic SEO development. Including industry developments i.e. algorithm changes and how we should adapt our strategy/tactics.\n\uf02d\tCollaborating with stakeholders and our network of experts / specialists across other brand and marketing activities to ensure campaign work is maximized for SEO impact. For example collaborating with our campaigns agency Golley Slater to ensure marketing campaigns are optimized for SEO.\n\uf02d\tDrawing on best-in-class knowledge and expertise by working with specialist advisers, agencies, consultants, and suppliers when needed. For example coordinating with third party UI/UX experts to help us undertake audits of areas on our website.\n2. Technical SEO activities | Including but limited to\n\uf02d\tAudit and technical assessment of our websites and provide steps to improve performance. For example, image resizing. Providing a list of images on the website that would benefit from being optimized and providing instructions for a developer or content publisher to achieve this.\n\uf02d\tCollaborate with our development teams, both in house and third party, to fix technical SEO issues.\n\uf02d\tManage search consoles, submitting optimised site maps and other associated activities.\n3. Onsite SEO activities | Including but limited to\n\uf02d\tAudit on-site content from an SEO point of view and make recommendations to improve performance and measure impact.\n\uf02d\tMake User Experience (UX) / User Interface (UI) recommendations that will improve performance and measuring impact.\n\uf02d\tAssessing a user journey or webpage for Conversion Rate Optimisation (CRO) making recommendations for improving performance and measuring the impact.\n\uf02d\tMaking recommendations/implementing internal linking that increases performance and measuring the impact.\n\uf02d\tMaking recommendations/implementing changes to metadata that increases performance and measuring the impact.\n\uf02d\tMaking recommendations/implementing on-brand tone of voice changes to written content to increase performance and measure the impact.\n4. Offsite SEO | Including but limited to\n\uf02d\tAbility to effectively audit our offsite SEO performance and make recommendations to improve.\n\uf02d\tDemonstrable experience of building backlinks with relevant and high-ranking domains.\n\uf02d\tDemonstrable experience of digital PR with relevant and high-ranking domains increasing an aspect of authority for a given subject.\n5. General activity | Included but limited to\n- Agreement of a preferred way of working. We often work in agile sprints for website releases.\n- Agreement to a standard set of Management Information and reporting. We have Google Analytics 4 and a comprehensive dashboard set up that can provide information on the relevant KPI\u2019s. We would ask that any supplier also uses this source of information. Additional information: Procurement documentation available via the eTender Wales platform with project code project_55250\n- Search Engine Optimisation (SEO) Services and ITT reference itt_107880",
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    "status": "complete",
    "title": "Search Engine Optimisation (SEO) Services"
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