Out of Home Advertising - University of Birmingham Dubai Campus

{
  "awards": [
    {
      "aboveThreshold": true,
      "contractPeriod": {
        "endDate": "2026-05-08T23:59:59+01:00",
        "startDate": "2025-05-09T00:00:00+01:00"
      },
      "documents": [
        {
          "datePublished": "2025-04-29T13:29:45+01:00",
          "description": "Transparency notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "017603-2025",
          "noticeType": "UK5",
          "url": "https://www.find-tender.service.gov.uk/Notice/017603-2025"
        }
      ],
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising services",
              "id": "79341000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "AE",
              "countryName": "United Arab Emirates",
              "region": "AE"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2025-04-29T23:59:59+01:00",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-PPON-PXCX-9634-WLNG",
          "name": "BackLite Media LLC"
        }
      ],
      "value": {
        "amountGross": 250000,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-COH-RC000645",
    "name": "THE UNIVERSITY OF BIRMINGHAM"
  },
  "date": "2025-04-29T13:29:45+01:00",
  "id": "017603-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-050924",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PHCQ-3464-LVTM",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Birmingham",
        "postalCode": "B15 2TT",
        "region": "UKG31",
        "streetAddress": "Edgbaston"
      },
      "contactPoint": {
        "email": "procurement@bham.ac.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-COH-RC000645",
      "identifier": {
        "id": "RC000645",
        "scheme": "GB-COH"
      },
      "name": "THE UNIVERSITY OF BIRMINGHAM",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "AE",
        "countryName": "United Arab Emirates",
        "locality": "Dubai",
        "postalCode": "48794",
        "region": "AE",
        "streetAddress": "Media One Hotel Office 2501"
      },
      "contactPoint": {
        "email": "info@backlitemedia.com"
      },
      "details": {
        "scale": "large",
        "vcse": false
      },
      "id": "GB-PPON-PXCX-9634-WLNG",
      "identifier": {
        "id": "PXCX-9634-WLNG",
        "scheme": "GB-PPON"
      },
      "name": "BackLite Media LLC",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "The requirement is for Media resources for the execution of  the Out of Home campaign, to raise brand awareness of the university\u0027s Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      }
    ],
    "id": "ocds-h6vhtk-050924",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Direct award",
    "procurementMethodRationale": "The supplier has sole rights to the advertising facilities at the locations required.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "singleSuppliersIntellectualPropertyExclusiveRights"
      }
    ],
    "status": "complete",
    "title": "Out of Home Advertising -  University of Birmingham Dubai Campus"
  }
}