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Contract for the Provision of Customer Relationship Management System

Robert Gordon University

Buyer Contact Info

Buyer Name: Robert Gordon University

Buyer Address: Central Services Building, Garthdee Road, Aberdeen, UKM50, AB10 7FY, United Kingdom

Contact Email: procurement@rgu.ac.uk

Contact Telephone: +44 1224262000

Status
complete
Procedure
open
Value
288060.0 GBP
Published
26 Feb 2026, 16:00
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
goods
CPV
72212445 - Customer Relation Management software development services
Region
n/a
Awarded To
Tribal Dynamics Ltd
Official Source
Open Find a Tender

Description

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot Description: The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Lot 1 Status: cancelled

Lot 1 Has Options: No

Lot 1 Award Criterion (quality): Technical Capability

Lot 1 Award Criterion (quality): Comprehensive Project Framework

Lot 1 Award Criterion (quality): Strategic Growth and Long-Term Viability

Raw Notice JSON

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