UOW962 - Advertising and Media Buying Services

{
  "awards": [
    {
      "aboveThreshold": true,
      "assessmentSummariesDateSent": "2026-02-19T00:00:00+00:00",
      "contractPeriod": {
        "endDate": "2028-03-15T23:59:59+00:00",
        "maxExtentDate": "2029-03-15T23:59:59+00:00",
        "startDate": "2026-03-16T00:00:00+00:00"
      },
      "date": "2026-02-19T00:00:00+00:00",
      "documents": [
        {
          "datePublished": "2026-02-24T09:34:00Z",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "016325-2026",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/016325-2026"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising services",
              "id": "79341000",
              "scheme": "CPV"
            }
          ],
          "id": "LOT-0001",
          "relatedLot": "LOT-0001"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2026-03-09T23:59:59+00:00",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "LOT-0001"
      ],
      "renewal": {
        "description": "1 X 12 MONTHS"
      },
      "standstillPeriod": {
        "endDate": "2026-03-05T23:59:59+00:00"
      },
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-PPON-PHLQ-2883-GGWN",
          "name": "RH Advertising Limited"
        }
      ],
      "value": {
        "amount": 2000000,
        "amountGross": 2400000,
        "currency": "GBP"
      }
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "LOT-0001",
        "value": 6
      },
      {
        "id": "2",
        "measure": "finalStageBids",
        "relatedLot": "LOT-0001",
        "value": 6
      },
      {
        "id": "3",
        "measure": "smeFinalStageBids",
        "relatedLot": "LOT-0001",
        "value": 6
      },
      {
        "id": "4",
        "measure": "vcseFinalStageBids",
        "relatedLot": "LOT-0001",
        "value": 0
      }
    ]
  },
  "buyer": {
    "id": "GB-PPON-PYJR-8772-LLDP",
    "name": "University of Worcester"
  },
  "date": "2026-02-24T09:34:00Z",
  "id": "016325-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0515f2",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Worcester",
        "postalCode": "WR2 6AJ",
        "region": "UKG12",
        "streetAddress": "Henwick Grove"
      },
      "contactPoint": {
        "email": "uwtenders@worc.ac.uk",
        "name": "Kathy Preece"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "http://www.worcester.ac.uk/"
      },
      "id": "GB-PPON-PYJR-8772-LLDP",
      "identifier": {
        "id": "PYJR-8772-LLDP",
        "scheme": "GB-PPON"
      },
      "name": "University of Worcester",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Exeter",
        "postalCode": "EX13QS",
        "region": "UKK43",
        "streetAddress": "1st Floor Richmond Court"
      },
      "contactPoint": {
        "email": "mitch@rhadvertising.co.uk"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-PPON-PHLQ-2883-GGWN",
      "identifier": {
        "id": "PHLQ-2883-GGWN",
        "scheme": "GB-PPON"
      },
      "name": "RH Advertising Limited",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester.\nThe appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions.\nThe University seeks an agency that will:\n\u2022\tDeliver integrated media planning and buying services.\n\u2022\tProvide strategic insights and recommendations.\n\u2022\tEnsure value for money through cost-effective ad placements and discounts.\n\u2022\tManage campaigns proactively with data-driven optimisations.\n\u2022\tAdvise on emerging advertising trends and innovations.",
    "id": "UOW962 2025/26",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "LOT-0001",
        "status": "complete"
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "status": "complete",
    "title": "UOW962 - Advertising and Media Buying Services"
  }
}