← Back to opportunities

Netherlands representative for beef and lamb markets on behalf of AHDB

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Buyer Contact Info

Buyer Name: AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD

Buyer Address: Middlemarch Business Park, Coventry, UKG13, CV3 4SU, United Kingdom

Contact Name: Sarah Waters

Contact Email: procurement@ahdb.org.uk

Status
complete
Procedure
open
Value
425000.0 GBP
Published
20 Feb 2026, 10:06
Deadline
n/a
Contract Start
31 Mar 2026, 23:00
Contract End
31 Mar 2027, 22:59
Category
n/a
CPV
79342000 - Marketing services
Region
n/a
Awarded To
Green Seed The Netherlands
Official Source
Open Find a Tender

Description

AHDB were seeking a representative/agent to represent AHDB in the Netherlands for beef and lamb markets. The AHDB representative requirements for the selected markets include, but not limited to: • Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year • Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. • Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities • Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . • Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs (again agreed with the assigned Manager). The yearly plan must be aligned to AHDB’s financial year (April to March) and normally produced in Q3 and agreed in Q4 of the previous financial year The contract is for an initial 2 year period with options to extend by 1+1. Starting date of contract is 1st April 2026

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot 1 Status: complete

Awards

Award Title: Netherlands representative for beef and lamb markets on behalf of AHDB

Raw Notice JSON

Expand raw payload 
{
  "awards": [
    {
      "aboveThreshold": true,
      "assessmentSummariesDateSent": "2026-02-20T00:00:00Z",
      "contractPeriod": {
        "endDate": "2027-03-31T23:59:59+01:00",
        "maxExtentDate": "2029-01-25T23:59:59Z",
        "startDate": "2026-04-01T00:00:00+01:00"
      },
      "date": "2026-02-20T00:00:00Z",
      "documents": [
        {
          "datePublished": "2026-02-20T10:06:16Z",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "015525-2026",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/015525-2026"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Marketing services",
              "id": "79342000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "NL",
              "countryName": "Netherlands",
              "region": "NL"
            },
            {
              "country": "NL",
              "countryName": "Netherlands",
              "region": "NL1"
            },
            {
              "country": "NL",
              "countryName": "Netherlands",
              "region": "NL2"
            },
            {
              "country": "NL",
              "countryName": "Netherlands",
              "region": "NL3"
            },
            {
              "country": "NL",
              "countryName": "Netherlands",
              "region": "NL4"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2026-03-05T23:59:59Z",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "renewal": {
        "description": "1+1"
      },
      "standstillPeriod": {
        "endDate": "2026-03-03T23:59:59+00:00"
      },
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-PPON-PRRG-4956-JPNT",
          "name": "Green Seed The Netherlands"
        }
      ],
      "title": "Netherlands representative for beef and lamb markets on behalf of AHDB",
      "value": {
        "amount": 425000.0,
        "amountGross": 510000.0,
        "currency": "GBP"
      }
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "relatedLot": "1",
        "value": 1
      },
      {
        "id": "2",
        "measure": "finalStageBids",
        "relatedLot": "1",
        "value": 1
      },
      {
        "id": "3",
        "measure": "smeFinalStageBids",
        "relatedLot": "1",
        "value": 1
      },
      {
        "id": "4",
        "measure": "vcseFinalStageBids",
        "relatedLot": "1",
        "value": 0
      }
    ]
  },
  "buyer": {
    "id": "GB-PPON-PBHX-8363-MBBV",
    "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD"
  },
  "date": "2026-02-20T10:06:16Z",
  "id": "015525-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05e897",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Coventry",
        "postalCode": "CV3 4SU",
        "region": "UKG13",
        "streetAddress": "Middlemarch Business Park"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "https://defra-family.force.com/s/Welcome"
      },
      "id": "GB-PPON-PBHX-8363-MBBV",
      "identifier": {
        "id": "PBHX-8363-MBBV",
        "scheme": "GB-PPON"
      },
      "name": "AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "country": "NL",
        "countryName": "Netherlands",
        "locality": "Amersfoort",
        "postalCode": "3821 AD",
        "region": "NL",
        "streetAddress": "Printerweg 37"
      },
      "contactPoint": {
        "email": "jschilder@greenseedgroup.nl"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "sme",
        "shelteredWorkshop": false,
        "vcse": false
      },
      "id": "GB-PPON-PRRG-4956-JPNT",
      "identifier": {
        "id": "PRRG-4956-JPNT",
        "scheme": "GB-PPON"
      },
      "name": "Green Seed The Netherlands",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "AHDB were seeking a representative/agent to represent  AHDB in the Netherlands for beef and lamb markets. The AHDB representative requirements for the selected markets include, but not limited to: \n\u2022 Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year\n\u2022 Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. \n\u2022 Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers.  As appropriate, work jointly with these contacts to successfully deliver promotional activities \n\u2022 Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . \n\u2022 Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs (again agreed with the assigned Manager).  The yearly plan must be aligned to AHDB\u2019s financial year (April to March) and normally produced  in Q3 and agreed in Q4 of the previous financial year \nThe contract is for an initial 2 year period with options to extend by 1+1.\nStarting date of contract is 1st April 2026",
    "id": "2025-768",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "complete",
    "title": "Netherlands representative for beef and lamb markets on behalf of AHDB"
  }
}