Marketing Activities

{
  "awards": [
    {
      "id": "015166-2026-CW86405 - TfL96808-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-14192023",
          "name": "Definition Group"
        }
      ]
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "5",
        "measure": "bids",
        "relatedLot": "1",
        "value": 2
      },
      {
        "currency": "GBP",
        "id": "3",
        "measure": "lowestValidBidValue",
        "relatedLot": "1",
        "value": 1
      },
      {
        "currency": "GBP",
        "id": "4",
        "measure": "highestValidBidValue",
        "relatedLot": "1",
        "value": 833250
      },
      {
        "currency": "GBP",
        "id": "1",
        "measure": "lowestValidBidValue",
        "value": 1
      },
      {
        "currency": "GBP",
        "id": "2",
        "measure": "highestValidBidValue",
        "value": 833250
      }
    ]
  },
  "buyer": {
    "id": "GB-COH-06745516",
    "name": "Transport for London"
  },
  "contracts": [
    {
      "awardID": "015166-2026-CW86405 - TfL96808-1",
      "dateSigned": "2026-02-16T00:00:00Z",
      "id": "015166-2026-CW86405 - TfL96808-1",
      "status": "active"
    }
  ],
  "date": "2026-02-19T11:47:28Z",
  "id": "015166-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-0657fa",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "E201JN",
        "region": "UKI41",
        "streetAddress": "5 Endeavour Square"
      },
      "contactPoint": {
        "email": "markflegg@tfl.gov.uk",
        "name": "Mark Flegg"
      },
      "details": {
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "General public services",
            "id": "01",
            "scheme": "COFOG"
          }
        ],
        "url": "https://www.tfl.gov.uk/info-for/suppliers-and-contractors/"
      },
      "id": "GB-COH-06745516",
      "identifier": {
        "id": "06745516",
        "legalName": "Transport for London",
        "scheme": "GB-COH"
      },
      "name": "Transport for London",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "region": "UKI"
      },
      "details": {
        "scale": "large"
      },
      "id": "GB-COH-14192023",
      "identifier": {
        "id": "14192023",
        "legalName": "Definition Group",
        "scheme": "GB-COH"
      },
      "name": "Definition Group",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London"
      },
      "id": "GB-FTS-6187",
      "identifier": {
        "legalName": "Transport for London"
      },
      "name": "Transport for London",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "Provide full creative services, including but not limited to, strategic campaign direction, design, multimedia output, event and experiential, print and installation as required. This will work closely with Places for London",
    "id": "TfL 96808",
    "items": [
      {
        "deliveryAddresses": [
          {
            "region": "UKC"
          },
          {
            "region": "UKD"
          },
          {
            "region": "UKE"
          },
          {
            "region": "UKF"
          },
          {
            "region": "UKG"
          },
          {
            "region": "UKH"
          },
          {
            "region": "UKI"
          },
          {
            "region": "UKJ"
          },
          {
            "region": "UKK"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "40",
              "name": "Financial",
              "type": "cost"
            },
            {
              "description": "60",
              "name": "Techncial",
              "type": "cost"
            }
          ]
        },
        "description": "Places for London (Places), needs the support of external creative agencies to assist them with meeting the BU annual turnover figure of \u00a389m, which provides significant income into TfL and is set to grow considerably over the coming years. Whilst the needs of Places are similar to TfL, they differ mainly in the target audience, with their main target audiences being business to business (B2B). This along with a property derived backdrop, the supply bases are of a similar nature but differ slightly. \nPlaces requirements include the manufacturing of large print format campaign artwork, as well as technical aspects including survey sites, create artwork schematics and safely install artwork within both operational and non-operational settings.",
        "hasOptions": true,
        "id": "1",
        "options": {
          "description": "This is a two year contract with the option to extend plus 1, plus 1"
        },
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "limited",
    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
    "procurementMethodRationale": "Call off from CCS RM6124 DPS - Under PCR2015.\nCategories were filtered by selection available on the CCS.\nAll suppliers were sent an early market engagement to complete and would allow us to register them to SAP Ariba.\nAn expression of interest, was then sent out to all suppliers a further two times to allow us to register them to SAP Ariba",
    "procurementMethodRationaleClassifications": [
      {
        "description": "The procurement falls outside the scope of application of the directive",
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "Marketing Activities"
  }
}