Communities First Behaviour Change

{
  "buyer": {
    "id": "GB-PPON-PJJX-1133-JRGV",
    "name": "Northumberland County Council"
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  "date": "2025-04-15T10:09:24+01:00",
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    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Morpeth",
        "postalCode": "NE61 2EF",
        "region": "UKC21",
        "streetAddress": "County Hall"
      },
      "contactPoint": {
        "email": "CCPS@northumberland.gov.uk",
        "name": "Mr Graeme Hayes"
      },
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        "description": "Extension of deadline for submission from 29/04/2025 to 13/05/2025, providing extra time due to bank holidays",
        "id": "015154-2025"
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    ],
    "description": "This research project will use appropriate evidence-based behaviour change theories to identify factors (e.g. personal, institutional, or systemic) that are barriers or enablers to embedding the CF approach across Northumberland County Council and key partners.\nThe results of this analysis will support NCC and relevant partner organisations to understand and address these barriers and enablers to move further and faster to adopting the Communities First approach.\nMethods and measurement\nThe Provider will propose their methodology in their tender submission for this work, but broadly it will be expected to include:\n\u2022 Selection and application of appropriate evidence-based behaviour change theory/theories to underpin the analysis.\n\u2022 Identification of the target behaviours that professionals and/or organisations need to adopt in order to implement the Communities First approach (also involve identifying current behaviours that do not support the approach and need to change). This would involve initial scoping work with NCC and key system partners to identify the target behaviours.\n\u2022 Use of appropriate qualitative research methodologies to analyse barriers and enablers for professionals and the wider organisation to delivering Communities First approach, using the evidence based behaviour change theory (see point 1 above).\n\u2022 Include both retrospective evaluation of adoption to date and analysis of anticipated barriers and enablers for wider adoption of the Communities First approach.\n\u2022 Provide relevant recommendations to support successful implementation and maintenance of Communities First approach across NCC and key system partners.",
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      "endDate": "2025-05-13T12:00:00+01:00"
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    "title": "Communities First Behaviour Change",
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