Media Monitoring & Sentiment Analysis

{
  "buyer": {
    "id": "GB-COH-05046791",
    "name": []
  },
  "date": "2025-04-02T12:50:03+01:00",
  "id": "012503-2025",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04fbea",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PMVL-3238-DQDX",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Newport",
        "postalCode": "NP10 8FZ",
        "region": "UKL21",
        "streetAddress": "Wales \u0026 West House"
      },
      "contactPoint": {
        "email": "bec.jones@wwutilities.co.uk",
        "name": "Bec Jones"
      },
      "details": {
        "classifications": [
          {
            "description": "Private utility",
            "id": "privateUtility",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-COH-05046791",
      "identifier": {
        "id": "05046791",
        "scheme": "GB-COH"
      },
      "name": "Wales \u0026 West Utilities Limited",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": false,
    "description": "We need comprehensive media monitoring and social listening services, providing reputation and sentiment analysis to help us identify the most relevant commentary across the fullest range of media and social channels. Wherever Wales \u0026West Utilities (WWU) is being mentioned, we need to know about it and we need to understand whether our audience is talking positively or negatively about us and where we stand among the noise.\nWe need access to real time information and clean data to help inform our communication campaigns, media engagement and stakeholder strategies. Data is vital to us in understanding the needs of our customers and monitoring customer feedback is integral to the work we do. Overall, we need a service that provides us with the information and data we need to get ahead of emerging trends across our industry and the energy sector as a whole.\nRequirements:\n\u2022 24/7 multi-channel media monitoring covering broadcast, print media, online news, and social media across the UK\n\u2022 Daily reports of the main media stories and mentions with links to original content, delivered to specified in-boxes each day, 7 days per week\n\u2022 Real time news coverage and alerts for breaking news stories and conversations relevant to our business\n\u2022 Monthly \u0027Executive-ready\u0027 reports, analysis and recommendations\n\u2022 Integrated media licensing for digital access to original content, if possible\n\u2022 Social listening to provide insights into stakeholder and customer sentiment about WWU to help inform business strategies and enhance customer service(unified customer management functionality)\n\u2022 Access to day-to-day brand monitoring and analysis\n\u2022 Ability to visualise complex data including charts and graphs\n\u2022 User friendly and intuitive digital platform/dashboard for customisable self-analysis and for searching for relevant news items\n\u2022 Assigned account manager to develop full appreciation of our business needs and to identify reputational risks and opportunities\n\u2022 Integrated function to run tagged social media campaigns\n\u2022 Ability to respond to comments and messages via the platform, as well as assign tasks and schedule social media and PR releases\n\u2022 Multiple product licenses to engage colleagues across the business\nMetrics and analysis:\n\u2022 Volume of mentions and potential reach of mentions of WWU across multiple channels\n\u2022 Share of voice per platform: Identifying where our brand is being mentioned to help us identify where we should focus our time and energy\n\u2022 Sentiment analysis to understand how WWU is being perceived in discussions online, broken down by key variables including social media platform\n\u2022 Trends analysis: The most common topics associated with WWU\n\u2022 Top publications: The publications that are talking about our brand the most\n\u2022 Top location: Where our brand mentions a re originating from\n\u2022 Top influencers and journalists: Who mentions our brand, products and/or key stakeholders\n\u2022 Industry benchmarking and comparisons across a range of metrics",
    "documents": [
      {
        "datePublished": "2025-04-02T12:50:03+01:00",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "012503-2025",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/012503-2025"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2025-04-16T12:00:00+01:00"
    },
    "id": "WWU1327",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Data-processing services",
            "id": "72310000",
            "scheme": "CPV"
          },
          {
            "description": "Market research services",
            "id": "79310000",
            "scheme": "CPV"
          },
          {
            "description": "Statistical services",
            "id": "79330000",
            "scheme": "CPV"
          },
          {
            "description": "Advertising and marketing services",
            "id": "79340000",
            "scheme": "CPV"
          },
          {
            "description": "News-agency services",
            "id": "92400000",
            "scheme": "CPV"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "description": "Questions will be awarded sores between 0 - 100 depending on the specific question and details of the scoring will be provided to the bidders with the ITT.\nScoring Weightings:\nTechnical will be awarded 50%. Stakeholder is currently working on the technical questions that will surround:\n\u2022Previous experience\n\u2022Account Management\n\u2022Implementation and exit plan strategy\n\u2022Capacity \u0026 capability to provide platform monitoring and social media listening trends\nCommercial will be awarded 50%.\n\u2022This will be requested as a schedule of rates and fixed for the first 12 months of the contract\n\u2022Pricing will be scored as the lowest price being awarded 100% of the weighting for this section\nNo site visits will be required as this is an external software-based programme, and it does not need to interlink with any existing WWU software. However, we may consider inviting bidders to present their software. This yet to be confirmed and if it will be included in the scoring."
        },
        "contractPeriod": {
          "endDate": "2029-10-31T23:59:59Z",
          "maxExtentDate": "2032-10-31T23:59:59Z",
          "startDate": "2025-11-01T00:00:00Z"
        },
        "hasRenewal": true,
        "id": "1",
        "renewal": {
          "description": "The contract will be for a term of 4 years, with 3 extension options of 12 months each."
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "value": {
          "amount": 320000,
          "amountGross": 384000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Below threshold - open competition",
    "specialRegime": [
      "utilities"
    ],
    "status": "active",
    "submissionMethodDetails": "Suppliers not already registered in the Bravo system will also need to complete the Bravo registration process. To register in the Bravo system please proceed to the WWU procurement portal at the following web address and click \"Register\", https://sourcing4wwu.bravosolution.co.uk/web/login.html\nFor support during the registration process please visit the how to register section of the portal, or contact Bravo Solution through the following routes: Phone: 0800 0698630 Email: help@bravosolution.co.uk",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed"
    },
    "tenderPeriod": {
      "endDate": "2025-04-30T12:00:00+01:00"
    },
    "title": "Media Monitoring \u0026 Sentiment Analysis",
    "value": {
      "amount": 320000,
      "amountGross": 384000,
      "currency": "GBP"
    }
  }
}