Brand Response Campaign

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          "description": "Transparency notice on Find a Tender",
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      "suppliers": [
        {
          "id": "GB-PPON-PHCB-9989-JMLR",
          "name": "Lucky Generals Ltd"
        }
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      "title": "C001178.00 - Brand Response Campaign",
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  "buyer": {
    "id": "GB-PPON-PPHD-4211-XYXJ",
    "name": "Transport for Wales"
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  "date": "2025-03-28T15:31:37Z",
  "id": "011835-2025",
  "initiationType": "tender",
  "language": "en",
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  "parties": [
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      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Pontypridd",
        "postalCode": "CF37 4TH",
        "region": "UKL15",
        "streetAddress": "3 Llys Cadwyn"
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      "contactPoint": {
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        "streetAddress": "Bankside 3, 90 - 100 Southwark Street"
      },
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  "tag": [
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    "description": "The provision of a new agency partner to support with Transport for Wales\u0027 (TfW) Brand Response Campaign.\nDevelop a new, long-term brand response campaign for TfW that will strongly resonate with and shift perception of our key target audiences to build revenue and market share, and excite and motivate our internal teams and key stakeholders.\nKey deliverables:\n- Brand response creative platform and concept development - strategic and creative services.\n- Activation campaign concepts and development - strategic and creative services.\n- Account Management and reporting against deliverables and budget.\n- Development of always-on messaging matrix.\n- Production of media assets in line with media plan delivery - including TV and radio.\n- Creation of campaign guidelines and supply of raw asset files to TfW and partner agencies.",
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    "title": "Brand Response Campaign"
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