2425-13-SAS-LC - Market Development Overseas - South East Asia (Malaysia Office)

{
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        "startDate": "2026-02-12T00:00:00Z"
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      "date": "2026-01-29T00:00:00Z",
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          "name": "NATION PRIDE SDN BHD"
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      "title": "Market Development Overseas - South East Asia (Malaysia Office)",
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        "currency": "GBP"
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  "buyer": {
    "id": "GB-UKPRN-10005790",
    "name": "Sheffield Hallam University"
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  "id": "007815-2026",
  "initiationType": "tender",
  "language": "en",
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        "locality": "Sheffield",
        "postalCode": "S1 1WB",
        "region": "UKE32",
        "streetAddress": "City Campus"
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      "name": "Sheffield Hallam University",
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        "countryName": "Malaysia",
        "locality": "Subang Jaya",
        "postalCode": "47500",
        "region": "MY",
        "streetAddress": "No. 5 (2nd Floor) Jalan SS15/7"
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      "roles": [
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  "tag": [
    "award",
    "contract"
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  "tender": {
    "description": "The SHU Malaysian in-country consultant provides a management framework to deliver numerous services in support of Admissions and Student Recruitment from the South East Asia region.\nThe services provided under the contract are as follows:\u202f\n- student recruitment, admissions, conversion and support of UKVI compliance\n- marketing, market research and intelligence, analysis of opportunities and local advice\n- market development\n- partnership support\n- applicant and Recruitment Consultant and partner relationship management\n- events management, logistics and visit support\n- identification and development of new business opportunities\n- management of the University alumni network in the Territories\n- ensuring compliance with all relevant external (UK) requirements and Law relating to international student recruitment, collaborative partnerships and consultancy activities\nincluding, but not limited to, compliance with: UKVI, QAA, fraud, bribery and corruption legislation, data protection legislation, equalities, human trafficking and modern slavery legislation)\n- management of the enquiry, admissions and customer relationship processes\n5 years with a break clause after 2 years (2 years +2+1)\n\u00a31,893,672 including VAT",
    "id": "2425-13-SAS-LC",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
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      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Direct award",
    "status": "complete",
    "title": "2425-13-SAS-LC - Market Development Overseas - South East Asia (Malaysia Office)"
  }
}