Strategic PR partner services requirement for AHDB

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      "title": "Strategic PR partner services requirement for AHDB"
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  "buyer": {
    "id": "GB-COH-16480621",
    "name": "Agriculture and Horticulture Development Board"
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      "dateSigned": "2026-01-28T00:00:00Z",
      "id": "007364-2026-1",
      "status": "active",
      "title": "Strategic PR partner services requirement for AHDB"
    }
  ],
  "date": "2026-01-28T08:56:24Z",
  "description": "This was a call off against RM6124, shortlisting suppliers based on specialisms. The opportunity was advertised to all of the shortlisted suppliers and interested parties were registered on Atamis.",
  "id": "007364-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-061057",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Coventry",
        "postalCode": "CV34PE",
        "region": "UKG13",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk",
        "name": "Sarah Waters"
      },
      "details": {
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            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
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          {
            "description": "Agriculture",
            "scheme": "COFOG"
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        "url": "https://ahdb.org.uk/"
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      "id": "GB-COH-16480621",
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        "streetAddress": "Soho 9 Noel Street"
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        "postalCode": "CV3 4PE",
        "streetAddress": "Middlemarch Business Park, Siskin Parkway East"
      },
      "contactPoint": {
        "email": "procurement@ahdb.org.uk"
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      "id": "GB-FTS-108423",
      "identifier": {
        "legalName": "AHDB"
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      "name": "AHDB",
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  "tender": {
    "classification": {
      "description": "Public relations services",
      "id": "79416000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply:\nBrand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and\nDistribution, Sustainability Comms \n8 submissions were received",
    "id": "2025-760",
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          {
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              "name": "Quality",
              "type": "quality"
            },
            {
              "description": "20",
              "type": "price"
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          ]
        },
        "description": "Objective\nOur aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent.\nStrategy\nOur strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let\u0027s Eat Balanced campaign and carves out a bolder, more visible voice for British\nfood and the British farming community.",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled"
      }
    ],
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    "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
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      {
        "description": "The procurement falls outside the scope of application of the directive",
        "id": "D_OUTSIDE_SCOPE",
        "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL"
      }
    ],
    "status": "complete",
    "title": "Strategic PR partner services requirement for AHDB"
  }
}