Global Brand Review: External and Internal Content Services RFP

{
  "buyer": {
    "id": "GB-COH-04508773",
    "name": "NATIONAL GRID UK LIMITED"
  },
  "date": "2026-01-27T13:44:52Z",
  "id": "007107-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05f915",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PGTR-4481-CJPQ",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "WC2N 5EH",
        "region": "UKI32",
        "streetAddress": "1-3 Strand"
      },
      "contactPoint": {
        "email": "jessica.shepherd@nationalgrid.com"
      },
      "details": {
        "classifications": [
          {
            "description": "Private utility",
            "id": "privateUtility",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-COH-04508773",
      "identifier": {
        "id": "04508773",
        "scheme": "GB-COH"
      },
      "name": "NATIONAL GRID UK LIMITED",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-04-01T23:59:59+01:00"
    },
    "description": "Our organisation is entering a period of accelerated growth and increased investment in major strategic infrastructure initiatives to support a smarter, cleaner energy future. \nTo enable this transformation, we are undertaking a brand refresh to improve alignment and engagement across our stakeholder groups. We are initiating a global brand refresh to modernise how we communicate our purpose, impact, and long\u2011term ambition. \nThrough this RFP, we are seeking a strategic content and creative partner with multinational capability to support the development of refreshed web content, brand storytelling, video and motion assets, and supporting materials for both internal and external audiences.\nThe programme will follow an accelerated timeline, beginning with onboarding in the upcoming months and culminating in delivery within the same calendar year. The selected agency should demonstrate strong digital capability, creative excellence, and a proven ability to collaborate with brand, content, and wider organisational stakeholders.\nThis RFP outlines the anticipated scope, delivery phases, governance expectations, and commercial framework. We aim to appoint a partner who can elevate our brand narrative, ensure consistency across channels, and help bring our renewed global brand to life with clarity, cohesion, and impact.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "accessDetails": "The Tender Pack will be provided on our e\u2011tendering platform (Ariba), and as set out within the PPN and EOI instructions. Suppliers must submit a completed EOI to request participation, and a signed NDA must be returned before access to the tender documents is granted. \nOnce registered and the NDAs have been returned, you will be invited to the RFP and granted access to the necessary documents to submit your proposal.",
        "documentType": "biddingDocuments",
        "id": "future"
      },
      {
        "datePublished": "2026-01-27T13:44:52Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "007107-2026",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/007107-2026"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2026-01-30T16:00:00Z"
    },
    "id": "WS5520552571",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UK"
          },
          {
            "country": "US",
            "countryName": "United States",
            "region": "US"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical Written (Supplier Selection Phase 1)",
              "numbers": [
                {
                  "number": 35,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Technical Presentations (Phase 2)",
              "numbers": [
                {
                  "number": 35,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Commercial",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "cost"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2027-04-14T23:59:59+01:00",
          "startDate": "2026-04-15T00:00:00+01:00"
        },
        "id": "1",
        "selectionCriteria": {
          "criteria": [
            {
              "description": "As outlined in Tender Pack",
              "type": "economic"
            },
            {
              "description": "As outlined in Tender Pack",
              "type": "technical"
            }
          ]
        },
        "status": "active",
        "suitability": {
          "sme": true
        },
        "value": {
          "amount": 2220000,
          "amountGross": 2664000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "acceleratedRationale": "Qualifying planned procurement notice",
      "features": "This procurement will be conducted under the Competitive Flexible Procedure, allowing for a structured process that may include negotiation and refinement to ensure best overall value.\nThe process will consist of two phases:\nPhase 1 - Supplier Selection:\nInterested suppliers will complete a Supplier Selection Questionnaire via our e\u2011tendering platform. This stage assesses capability through mandatory criteria and weighted scoring to determine the shortlist for Phase 2.\nPhase 2 - Technical Presentation \u0026 Request for Proposal (RFP):\nShortlisted suppliers will be invited to submit a detailed proposal and deliver a technical presentation. Pricing must be submitted in GBP. This stage will be managed through our e\u2011tendering system and virtual meeting tools.\nA negotiation and/or Best and Final Offer (BAFO) stage may be used to ensure value for money. Suppliers must confirm their ability to contract on our standard Terms and Conditions as issued with the tender documents.\nWe intend to appoint one primary supplier but may award to up to two suppliers if this delivers best value and service capability. Contract award remains subject to successful negotiations and contract execution.\nThis Competitive Flexible Procedure under PA23 allows National Grid to design a process that includes negotiation and refinement of proposals to achieve best value. Suppliers should note that:\n\u2022 Award criteria may be refined during the process, and any changes will be communicated transparently.\n\u2022 Multiple tendering rounds may occur, including opportunities for suppliers to revise proposals.\n\u2022 Negotiation may take place after initial submissions to clarify and improve offers.\n\u2022 The process will remain compliant with PA23 principles of fairness, transparency, and equal treatment.",
      "isAccelerated": true
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "specialRegime": [
      "utilities"
    ],
    "status": "active",
    "submissionMethodDetails": "All submissions will be managed through the e-tendering portal Ariba where a National Grid supplier account and pre-registration questionnaire is mandatory. \nTo register to this portal and to obtain access to the tender. An EOI and NDA must be completed, signed and returned to: \njessica.shepherd@nationalgrid.com\nSupport can be found using: https://support.ariba.com/item/view/204264.",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2026-02-06T14:00:00Z"
    },
    "title": "Global Brand Review: External and  Internal Content Services RFP",
    "value": {
      "amount": 2220000,
      "amountGross": 2664000,
      "currency": "GBP"
    }
  }
}