V&A East Museum Media Buying

{
  "awards": [
    {
      "aboveThreshold": true,
      "contractPeriod": {
        "endDate": "2026-08-06T23:59:59+01:00",
        "startDate": "2026-02-07T00:00:00Z"
      },
      "date": "2026-01-27T00:00:00Z",
      "documents": [
        {
          "datePublished": "2026-01-27T10:05:07Z",
          "description": "Contract award notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "006935-2026",
          "noticeType": "UK6",
          "url": "https://www.find-tender.service.gov.uk/Notice/006935-2026"
        }
      ],
      "hasOptions": true,
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising services",
              "id": "79341000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKI"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2026-02-06T23:59:59Z",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "options": {
        "description": "Option to vary the media required for the campaign to allow for flexibility"
      },
      "relatedLots": [
        "1"
      ],
      "standstillPeriod": {
        "endDate": "2026-02-05T23:59:59+00:00"
      },
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-COH-02078820",
          "name": "OMD GROUP LIMITED"
        }
      ],
      "value": {
        "amount": 299875,
        "amountGross": 359850,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-PPON-PQLN-4536-WVGN",
    "name": "Victoria and Albert Museum"
  },
  "date": "2026-01-27T10:05:07Z",
  "id": "006935-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-060f3e",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SW7 2RL",
        "region": "UKI33",
        "streetAddress": "Cromwell Road"
      },
      "contactPoint": {
        "email": "procurement@vam.ac.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - central government",
            "id": "publicAuthorityCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-PPON-PQLN-4536-WVGN",
      "identifier": {
        "id": "PQLN-4536-WVGN",
        "scheme": "GB-PPON"
      },
      "name": "Victoria and Albert Museum",
      "roles": [
        "buyer"
      ]
    },
    {
      "additionalIdentifiers": [
        {
          "id": "PZNX-4753-GTZL",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 0SW",
        "region": "UKI44",
        "streetAddress": "Bankside 3, 90-100 Southwark Street"
      },
      "contactPoint": {
        "email": "mgomdgovernment@manninggottliebomd.com"
      },
      "details": {
        "publicServiceMissionOrganization": false,
        "scale": "large",
        "shelteredWorkshop": false,
        "url": "https://www.mgomd.com/",
        "vcse": false
      },
      "id": "GB-COH-02078820",
      "identifier": {
        "id": "02078820",
        "scheme": "GB-COH"
      },
      "name": "OMD GROUP LIMITED",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "We are launching our new museum in east London on April 18, 2026. The launch of V\u0026A East Museum is a pivotal moment for the V\u0026A. It presents a unique opportunity to attract both existing and entirely new audiences. We needed a holistic media strategy that will not only attract entirely new audiences but also span the launch of the Museum and its inaugural temporary exhibition - The Music is Black: A British Story. In order to reach these new audiences who wouldn\u0027t normally consider going to a Museum, we needed a bespoke media campaign that would show up unlike any campaign the target audience will have experienced from a museum.\nFor this campaign, we opted to use Manning Gottlieb OMD (a division of OMD Group Limited) as the provider of Media Services under CCS framework agreement RM6123. We chose this framework as it offered a compliant and speedy route to market with a single supplier that had an excellent reputation, and our initial conversation with them showed that they could meet their brief.\nDespite our intention to use the CCS framework, it has since emerged that this is not feasible for the reasons set out in the associated transparency notice.",
    "id": "VA/CON/F25/60",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete"
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Direct award",
    "status": "complete",
    "title": "V\u0026A East Museum Media Buying"
  }
}