Brand Guardianship

{
  "buyer": {
    "id": "GB-PPON-PPHD-4211-XYXJ",
    "name": "Transport for Wales"
  },
  "date": "2026-01-23T15:28:37Z",
  "id": "006301-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-060d9a",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Pontypridd",
        "postalCode": "CF37 4TH",
        "region": "UKL15",
        "streetAddress": "3 Llys Cadwyn"
      },
      "contactPoint": {
        "email": "Procurement@tfw.wales",
        "name": "Rebecca Whitehead"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
          }
        ],
        "url": "https://tfw.wales/"
      },
      "id": "GB-PPON-PPHD-4211-XYXJ",
      "identifier": {
        "id": "PPHD-4211-XYXJ",
        "scheme": "GB-PPON"
      },
      "name": "Transport for Wales",
      "roles": [
        "buyer"
      ]
    }
  ],
  "tag": [
    "tender"
  ],
  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-04-17T23:59:59+01:00"
    },
    "description": "Transport for Wales (TfW) is seeking to appoint a strategic Brand Guardianship agency to support the continued development, evolution, activation and governance of its multimodal, bilingual and distinctive brand. \nThe successful supplier will provide expert insight and strategic leadership to help TfW strengthen and elevate its brand at a pivotal stage in its development, ensuring consistency, creativity and measurable impact across all physical and digital touchpoints. Services will support the delivery of TfW\u2019s long\u2011term brand strategy and contribute to the organisation\u2019s vision of becoming Wales\u2019 favourite way to travel.\nCore services include (but not limited to):\n- Strategic brand direction, evolution and innovation\n- Branded customer experience development\n- Brand guardianship, governance and standards\n- Creative development and brand activation\n- Strategic expertise, insight and cross\u2011agency collaboration",
    "documents": [
      {
        "description": "Link to tender documentation ",
        "documentType": "biddingDocuments",
        "id": "L-1",
        "url": "https://etenderwales.ukp.app.jaggaer.com/go/05074672019BEB778246"
      },
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2026-01-23T15:28:37Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "006301-2026",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/006301-2026"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2026-02-03T12:00:00+00:00"
    },
    "hasRecurrence": true,
    "id": "C001300.00",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Business services: law, marketing, consulting, recruitment, printing and security",
            "id": "79000000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UK"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Quality",
              "numbers": [
                {
                  "number": 70.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Price",
              "numbers": [
                {
                  "number": 30.0,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-05-31T23:59:59+01:00",
          "startDate": "2026-05-31T00:00:00+01:00"
        },
        "id": "1",
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "value": {
          "amount": 6000000,
          "amountGross": 7200000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "Transport for Wales (TfW) is conducting a procurement for the provision of Brand Guardianship services using the Competitive Flexible Procedure under the Procurement Act 2023. This route allows TfW to design a tailored, multi\u2011stage process that enables meaningful engagement with the market, supports clarification and refinement of proposals, and ensures the most advantageous tender is selected.\nSuppliers must submit a full Quality and Commercial response in accordance with the ITT documentation. Following evaluation, the highest\u2011scoring suppliers will be invited to participate in a second\u2011stage presentation to validate their proposals and demonstrate their capability, approach, and team structure."
    },
    "procurementMethod": "open",
    "procurementMethodDetails": "Competitive flexible procedure",
    "recurrence": {
      "dates": [
        {
          "startDate": "2030-02-01T23:59:59+00:00"
        }
      ]
    },
    "status": "active",
    "submissionMethodDetails": "https://etenderwales.ukp.app.jaggaer.com/go/73659068019BE67B6035",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en",
        "cy"
      ]
    },
    "tenderPeriod": {
      "endDate": "2026-02-23T12:00:00+00:00"
    },
    "title": "Brand Guardianship",
    "value": {
      "amount": 6000000,
      "amountGross": 7200000,
      "currency": "GBP"
    }
  }
}