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Through the line Creative

Transport for London

Buyer Contact Info

Buyer Name: Transport for London

Buyer Address: 5 Endeavour Square, London, UKI41, E201JN, United Kingdom

Contact Name: Neil Mckenzie

Contact Email: NeilMckenzie@tfl.gov.uk

Status
complete
Procedure
selective
Value
50000000.0 GBP
Published
23 Jan 2026, 09:29
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
services
CPV
60000000 - Transport services (excl. Waste transport)
Region
n/a
Awarded To
VCCP GROUP LLP
Official Source
Open Find a Tender

Description

Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns. Working in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL's business objectives.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot Description: TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Lot 1 Status: cancelled

Lot 1 Has Options: Yes

Lot 1 Options: Two (2) years with the option, at the Authority's Sole Discretion, to extend for further periods of up to a maximum of three (3) years.

Lot 1 Award Criterion (quality): Technical & Pitch

Contracts

Contract Title: Through-the-line Creative Contract

Awards

Award Title: Through-the-line Creative Contract

Raw Notice JSON

Expand raw payload 
{
  "awards": [
    {
      "id": "006028-2026-CW85057 (TfL 96814)-1",
      "relatedLots": [
        "1"
      ],
      "status": "active",
      "suppliers": [
        {
          "id": "GB-COH-OC370529",
          "name": "VCCP GROUP LLP"
        }
      ],
      "title": "Through-the-line Creative Contract"
    }
  ],
  "bids": {
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        "value": 6
      }
    ]
  },
  "buyer": {
    "id": "GB-FTS-17506",
    "name": "Transport for London"
  },
  "contracts": [
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      "dateSigned": "2025-12-12T00:00:00Z",
      "id": "006028-2026-CW85057 (TfL 96814)-1",
      "status": "active",
      "title": "Through-the-line Creative Contract",
      "value": {
        "amount": 50000000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-01-23T09:29:30Z",
  "id": "006028-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04572b",
  "parties": [
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        "locality": "London",
        "postalCode": "E201JN",
        "region": "UKI41",
        "streetAddress": "5 Endeavour Square"
      },
      "contactPoint": {
        "email": "NeilMckenzie@tfl.gov.uk",
        "name": "Neil Mckenzie"
      },
      "details": {
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          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
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        "url": "http://www.tfl.gov.uk"
      },
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        "streetAddress": "66 Berners Street"
      },
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        "scale": "large"
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    },
    {
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      },
      "id": "GB-FTS-6187",
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      "roles": [
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  ],
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  "tender": {
    "classification": {
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      "id": "60000000",
      "scheme": "CPV"
    },
    "description": "Transport for London (TfL) are appointing a creative and production, advertising and marketing agency to deliver integrated reputation building, revenue generation and behaviour change campaigns.\nWorking in partnership with the Creative Agency will enable TfL to deliver effective marketing campaigns in support of TfL\u0027s business objectives.",
    "id": "WS1581481598",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Transport services (excl. Waste transport)",
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        ],
        "deliveryAddresses": [
          {
            "region": "UKI"
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        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "60",
              "name": "Technical \u0026 Pitch",
              "type": "quality"
            },
            {
              "description": "40",
              "type": "price"
            }
          ]
        },
        "description": "TfL conducted a competitive tender for this Contract for a duration of two (2) years with the option, at the Authority\u0027s Sole Discretion, to extend for further periods of up to a maximum of three (3) years.",
        "hasOptions": true,
        "id": "1",
        "options": {
          "description": "Two (2) years with the option, at the Authority\u0027s Sole Discretion, to extend for further periods of up to a maximum of three (3) years."
        },
        "status": "cancelled"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive procedure with negotiation",
    "status": "complete",
    "title": "Through the line Creative"
  }
}