Leisure Member Bespoke Customer Journey Communication System

{
  "buyer": {
    "id": "GB-PPON-PHHB-5249-RZVD",
    "name": "BLACKPOOL COUNCIL"
  },
  "date": "2026-01-19T16:57:28Z",
  "id": "004523-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-06093c",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Blackpool",
        "postalCode": "FY1 1NB",
        "region": "UKD42",
        "streetAddress": "PO Box 11, Town Hall"
      },
      "contactPoint": {
        "email": "FTSprocurementnotices@blackpool.gov.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Public authority - sub-central government",
            "id": "publicAuthoritySubCentralGovernment",
            "scheme": "UK_CA_TYPE"
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        ],
        "url": "https://www.blackpool.gov.uk"
      },
      "id": "GB-PPON-PHHB-5249-RZVD",
      "identifier": {
        "id": "PHHB-5249-RZVD",
        "scheme": "GB-PPON"
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      "name": "BLACKPOOL COUNCIL",
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        "buyer"
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  "tender": {
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    "awardPeriod": {
      "endDate": "2026-03-18T23:59:59Z"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "Active Blackpool are seeking a partnership with an external company to work with the service to create and deliver bespoke customer journey communication to drive participation in physical activity and increase commercial revenue.  \nThe successful bidder will be required to gain a full understanding of Active Blackpool\u0027s service and objectives and how the bespoke customer journey will form an important part achieving these aims.\nThe aim of implementation would be to utilise existing available datasets to identify individual member usage and preferences and use API\u0027s to channel this data into centralised system.  This system would then be used to create automated processes to ensure appropriate communications are sent out    to individual members.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      },
      {
        "datePublished": "2026-01-19T16:57:28Z",
        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "004523-2026",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/004523-2026"
      }
    ],
    "enquiryPeriod": {
      "endDate": "2026-02-12T12:00:00Z"
    },
    "id": "ocds-h6vhtk-06093c",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Software supply services",
            "id": "72268000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "country": "GB",
            "countryName": "United Kingdom",
            "region": "UKD42"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Quality",
              "numbers": [
                {
                  "number": 50,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Price",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            },
            {
              "description": "Social Value",
              "name": "Social Value",
              "numbers": [
                {
                  "number": 20,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2028-03-31T23:59:59+01:00",
          "maxExtentDate": "2030-03-31T23:59:59+01:00",
          "startDate": "2026-04-01T00:00:00+01:00"
        },
        "hasOptions": true,
        "hasRenewal": true,
        "id": "1",
        "options": {
          "description": "Potentially:\nAddition of a new customer journey during the course of the contract term\nAddition of new touch point communication within an existing customer journey\nAmendments to content of an existing customer touch point communication \nAddition of API integration with a new leisure software provider"
        },
        "renewal": {
          "description": "There is the option to extend the term incrementally for a further 12 + 12 months subject to satisfactory contract review and budget availability."
        },
        "status": "active",
        "suitability": {
          "sme": true,
          "vcse": true
        },
        "value": {
          "amountGross": 235200.0,
          "currency": "GBP"
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      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "open",
    "procurementMethodDetails": "Open procedure",
    "status": "active",
    "submissionMethodDetails": "Submissions must be made electronically via Blackpool Council\u0027s Procurement Portal ProActis: The Chest - https://procontract.due-north.com/",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "tenderPeriod": {
      "endDate": "2026-02-19T12:00:00Z"
    },
    "title": "Leisure Member Bespoke Customer Journey Communication System",
    "value": {
      "amountGross": 235200.0,
      "currency": "GBP"
    }
  }
}