On Train Advertising

{
  "awards": [
    {
      "aboveThreshold": true,
      "contractPeriod": {
        "endDate": "2029-04-30T23:59:59+01:00",
        "maxExtentDate": "2031-04-30T23:59:59+01:00",
        "startDate": "2026-05-01T00:00:00+01:00"
      },
      "documents": [
        {
          "datePublished": "2026-01-19T15:56:01Z",
          "description": "Transparency notice on Find a Tender",
          "documentType": "awardNotice",
          "format": "text/html",
          "id": "004464-2026",
          "noticeType": "UK5",
          "url": "https://www.find-tender.service.gov.uk/Notice/004464-2026"
        }
      ],
      "hasRenewal": true,
      "id": "1",
      "items": [
        {
          "additionalClassifications": [
            {
              "description": "Advertising and marketing services",
              "id": "79340000",
              "scheme": "CPV"
            }
          ],
          "deliveryAddresses": [
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKC"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKD"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKE"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKF"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKG"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKH"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKI"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKJ"
            },
            {
              "country": "GB",
              "countryName": "United Kingdom",
              "region": "UKK"
            }
          ],
          "id": "1",
          "relatedLot": "1"
        }
      ],
      "mainProcurementCategory": "services",
      "milestones": [
        {
          "dueDate": "2026-04-30T23:59:59+01:00",
          "id": "1",
          "status": "scheduled",
          "type": "futureSignatureDate"
        }
      ],
      "relatedLots": [
        "1"
      ],
      "renewal": {
        "description": "3 year contract with an option to extend for 1+1"
      },
      "status": "pending",
      "suppliers": [
        {
          "id": "GB-COH-03532474",
          "name": "KBH ON-TRAIN MEDIA LTD"
        }
      ],
      "value": {
        "amount": 1349615,
        "amountGross": 1619538,
        "currency": "GBP"
      }
    }
  ],
  "buyer": {
    "id": "GB-COH-03007939",
    "name": "THE CHILTERN RAILWAY COMPANY LIMITED"
  },
  "date": "2026-01-19T15:56:01Z",
  "id": "004464-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-06090d",
  "parties": [
    {
      "additionalIdentifiers": [
        {
          "id": "PNPV-7838-DRMN",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Sunderland",
        "postalCode": "SR3 3XP",
        "region": "UKC23",
        "streetAddress": "1 Admiral Way"
      },
      "contactPoint": {
        "email": "Procurement.Department@chilternrailways.co.uk"
      },
      "details": {
        "classifications": [
          {
            "description": "Private utility",
            "id": "privateUtility",
            "scheme": "UK_CA_TYPE"
          }
        ]
      },
      "id": "GB-COH-03007939",
      "identifier": {
        "id": "03007939",
        "scheme": "GB-COH"
      },
      "name": "THE CHILTERN RAILWAY COMPANY LIMITED",
      "roles": [
        "buyer"
      ]
    },
    {
      "additionalIdentifiers": [
        {
          "id": "PYDC-3676-BHLD",
          "scheme": "GB-PPON"
        }
      ],
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 1HJ",
        "region": "UKI44",
        "streetAddress": "The Nest, 1st Floor, 18-22 Disney Place"
      },
      "contactPoint": {
        "email": "stephen.atkinson@kbhgroup.co.uk"
      },
      "details": {
        "scale": "sme",
        "url": "https://www.kbhgroup.co.uk/",
        "vcse": false
      },
      "id": "GB-COH-03532474",
      "identifier": {
        "id": "03532474",
        "scheme": "GB-COH"
      },
      "name": "KBH ON-TRAIN MEDIA LTD",
      "roles": [
        "supplier"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "description": "This contract is a concession agreement for the management and promotion of on-train advertising. The appointed supplier will have exclusive rights to manage, market, and exploit advertising spaces, screens, and frames within trains and associated infrastructure. The scope includes soliciting advertisers, entering direct agreements, installing and maintaining advertising assets in compliance with rail safety regulations and ASA advertising standards, and ensuring operational efficiency with minimal disruption to train services. The supplier is responsible for maximizing advertising revenue, maintaining safety and quality standards, and enhancing passenger experience through appropriate and visually appealing content. Regular performance reviews and compliance monitoring will form part of the contract management process.",
    "documents": [
      {
        "description": "Not published",
        "documentType": "conflictOfInterest",
        "id": "conflictOfInterest"
      }
    ],
    "id": "ocds-h6vhtk-06090d",
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "id": "1",
        "status": "complete",
        "suitability": {
          "sme": true
        }
      }
    ],
    "procurementMethod": "direct",
    "procurementMethodDetails": "Direct award",
    "procurementMethodRationale": "The contract is being awarded to KBH by direct award due to exclusive intellectual property rights. KBH holds the exclusive rights to provide on\u2011train carriage advertising and, as a result, no reasonable alternative supplier is able to provide the required services. The conditions for direct award on the basis of intellectual property rights are therefore met.",
    "procurementMethodRationaleClassifications": [
      {
        "id": "singleSuppliersIntellectualPropertyExclusiveRights"
      }
    ],
    "specialRegime": [
      "concession",
      "utilities"
    ],
    "status": "complete",
    "title": "On Train Advertising"
  }
}