Customer Insights Tracker

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  "buyer": {
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    "name": "ATOC Limited / Train Information Services Limited"
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  "tender": {
    "description": "The Rail Delivery Group (RDG) is seeking to procure a supplier to deliver three ongoing customer insight tracker surveys: the General Public Tracker, the Rail Demand Tracker, and the Customer Information Survey (InfoTracker). These trackers are essential for understanding public and customer perceptions of the rail industry, demand trends, and satisfaction with information provision, particularly during disruption.\nThe appointed supplier will design and deliver robust, representative quarterly surveys, manage all fieldwork and data processing, and provide insightful analysis and regular reporting. The contract will be for two years, with an option to extend for a further three. All activities must align with PA23 procurement compliance, ensuring transparency, integrity, and data quality. Findings will support RDG\u2019s strategic decision-making and stakeholder engagement, with outputs used internally and for external communications.",
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    "title": "Customer Insights Tracker"
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