Buyer Name: Sheffield Hallam University
Buyer Address: City Campus, Sheffield, UKE32, S1 1WB, United Kingdom
Contact Email: strategicprocurement@shu.ac.uk
Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing
Buyer Contact Info
Status
complete
complete
Procedure
open
open
Value
10416667.0 GBP
10416667.0 GBP
Published
08 Jan 2026, 15:52
08 Jan 2026, 15:52
Deadline
n/a
n/a
Contract Start
20 Jan 2026, 00:00
20 Jan 2026, 00:00
Contract End
19 Jan 2029, 23:59
19 Jan 2029, 23:59
Category
n/a
n/a
CPV
79341400 - Advertising campaign services
79341400 - Advertising campaign services
Region
n/a
n/a
Awarded To
HAVAS PEOPLE LIMITED
HAVAS PEOPLE LIMITED
Official Source
Open Find a Tender
Open Find a Tender
Description
The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: ● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International ● raising the profile and enhancing the reputation of the University through institutional positioning and research impact ● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace ● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives ● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.
Linked Documents
No linked documents found for this notice.
Opportunity Context
Lots
Lot 1 Status: complete
Raw Notice JSON
Expand raw payload
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"description": "The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:\n\u25cf delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International\n\u25cf raising the profile and enhancing the reputation of the University through institutional positioning and research impact\n\u25cf promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace\n\u25cf generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives\n\u25cf Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful\nThe agency will proactively support and work in partnership with the University\u0027s Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.",
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