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Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan

Cambridgeshire & Peterborough Combined Authority

Buyer Contact Info

Buyer Name: Cambridgeshire & Peterborough Combined Authority

Buyer Address: Cambridgeshire & Peterborough Combined Authority, 2nd floor, Pathfinder House, St Mary's Street, Huntingdon, UKH12, PE29 3TN, United Kingdom

Contact Name: CPCA Procurement

Contact Email: procurement@cambridgeshirepeterborough-ca.gov.uk

Contact Telephone: +441480277180

Status
complete
Procedure
open
Value
47481.25 GBP
Published
08 Jan 2026, 10:14
Deadline
n/a
Contract Start
01 Dec 2025, 00:00
Contract End
30 Nov 2026, 23:59
Category
n/a
CPV
73000000 - Research and development services and related consultancy services
Region
n/a
Awarded To
G C Insight, Gubi Consulting
Official Source
Open Find a Tender

Description

The aim of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region’s varied offer that better reflects the area, and to help develop an overarching Destination Management Plan for the region that can be woven into every touchpoint for the Cambridgeshire & Peterborough’s visitor economy to: • Unlock and promote the region’s distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal. • Build upon the strength of Cambridge and its existing Destination Management Plan to utilise the asset ensuring regional spread of visitor benefits. • Strengthen the resilience of the region’s visitor economy by driving business growth, addressing skills gaps, and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks. The Contract is intended to start week from commencing 13th October 2025 or as otherwise agreed. The Contract includes an option to extend for a further period or periods up to a total of 6 months, taking the Contract term to a maximum of 12 months.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot 1 Status: complete

Lot 2 Status: complete

Contracts

Contract Title: Lot 1 - Destination Management Plan for Cambridgeshire and Peterborough

Contract Title: Lot 2 - Storytelling and Brand Development

Raw Notice JSON

Expand raw payload
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