Marketing & Creative Services Framework.

{
  "buyer": {
    "id": "GB-COH-IP29573R",
    "name": "ASTER GROUP LIMITED"
  },
  "date": "2026-01-08T10:05:09Z",
  "id": "001308-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-05d915",
  "parties": [
    {
      "address": {
        "country": "GB",
        "countryName": "United Kingdom",
        "locality": "Devizes",
        "postalCode": "SN10 2AZ",
        "region": "UKK15",
        "streetAddress": "Sarson Court"
      },
      "contactPoint": {
        "email": "aster.procurement@aster.co.uk",
        "name": "Victor Ayaga"
      },
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        "url": "https://in-tendhost.co.uk/aster/aspx/Home"
      },
      "id": "GB-COH-IP29573R",
      "identifier": {
        "id": "IP29573R",
        "scheme": "GB-COH"
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      "name": "ASTER GROUP LIMITED",
      "roles": [
        "buyer"
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    }
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  "tender": {
    "aboveThreshold": true,
    "awardPeriod": {
      "endDate": "2026-04-20T23:59:59+01:00"
    },
    "description": "It is the intention of Aster Group (also known as \u2018Aster Sales\u2019) to establish a framework agreement with suitably qualified specialist external agencies to help us deliver our shared ownership sales \u0026 marketing strategy with support on creative development, digital marketing and marketing automation delivery services to meet needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required.\nThe appointed agency (s) will lead on strategic creative direction and planning, campaign development, cross-platform asset creation, content optimisation and performance analysis.\nThe requirement IS split into four lots:\n\u2022 Lot 1 \u2013 Digital marketing support\n\u2022 Lot 2 \u2013 Creative support\n\u2022 Lot 3 \u2013 Artworking\n\u2022 Lot 4 - Development marketing automation delivery\nSuppliers will be able to submit a response for either one or more lots.",
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        "url": "https://in-tendhost.co.uk/aster/aspx/ProjectManage/626"
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        "description": "Tender notice on Find a Tender",
        "documentType": "tenderNotice",
        "format": "text/html",
        "id": "001308-2026",
        "noticeType": "UK4",
        "url": "https://www.find-tender.service.gov.uk/Notice/001308-2026"
      }
    ],
    "expressionOfInterestDeadline": "2026-02-09T12:00:00+00:00",
    "hasRecurrence": true,
    "id": "CAS-01107-Y9J4K5",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Market and economic research; polling and statistics",
            "id": "79300000",
            "scheme": "CPV"
          }
        ],
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Market and economic research; polling and statistics",
            "id": "79300000",
            "scheme": "CPV"
          }
        ],
        "id": "2",
        "relatedLot": "2"
      },
      {
        "additionalClassifications": [
          {
            "description": "Market and economic research; polling and statistics",
            "id": "79300000",
            "scheme": "CPV"
          }
        ],
        "id": "3",
        "relatedLot": "3"
      },
      {
        "additionalClassifications": [
          {
            "description": "Market and economic research; polling and statistics",
            "id": "79300000",
            "scheme": "CPV"
          }
        ],
        "id": "4",
        "relatedLot": "4"
      }
    ],
    "legalBasis": {
      "id": "2023/54",
      "scheme": "UKPGA",
      "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 70,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Cost (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-05-17T23:59:59+01:00",
          "startDate": "2026-05-18T00:00:00+01:00"
        },
        "description": "As part of the launch of our new housing developments across the UK we require digital marketing support to drive awareness, generate leads, and support occupancy targets. The aim is to drive qualified traffic and leads through digital channels and the Aster sales website, optimising for awareness, engagement and conversions across our shared ownership pages and developments pages. This lot focuses on performance-driven digital channels and content creation to reach prospective residents effectively.\nSuccessful Supplier(s) will support Aster with:\n\u2022Paid Search (PPC) strategy, setup, and optimisation across platforms including Google Ads and Bing.\n\u2022SEO and GEO audits, covering both on-page and off-page optimisation, including:\n\u2022Creation of traffic and ranking reports across major search engines.\n\u2022Content strategy and creation, including blogs, landing pages, and guides.\n\u2022Paid social media advertising across Meta, TikTok, and LinkedIn.\n\u2022Programmatic display and retargeting campaigns.\n\u2022YouTube and video ad campaigns.\n\u2022Localised SEO to improve visibility for specific developments.\n\u2022Influencer and micro-influencer outreach.\n\u2022Monthly performance reporting and insights.\n\u2022Recommendations for emerging platforms and support with implementation.\n\u2022Recommendations for AI integration within our processes and help with implementation.",
        "id": "1",
        "status": "active",
        "title": "Digital Marketing Support",
        "value": {
          "amount": 210000,
          "amountGross": 252000,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 70,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Cost (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-05-17T23:59:59+01:00",
          "startDate": "2026-05-18T00:00:00+01:00"
        },
        "description": "As part of showcasing our existing stock and the launch of our new housing developments across the UK through a mix of affordable rent, shared ownership, and outright sale, our intention is appoint a supplier to support this, our inhouse creative services team to develop and deliver a compelling visual identity and campaign assets that resonate with our target audiences and reflect our brand values. The aim is to develop compelling, engaging and bold creative that resonates with our different target audiences and supports the full marketing funnel, from awareness to conversion, while also enhancing brand presence through events and community engagement.\nSuccessful Supplier(s) will collaborate with Aster on the following:\n\u2022Concept development and delivery for new marketing campaigns.\n\u2022Creative direction and execution, including static, video, and motion assets.\n\u2022Print production for marketing materials.\n\u2022Brand storytelling and tone of voice development.\n\u2022Creative design for digital, brochures, print, out-of-home (OOH), hoardings, signage, and social media platforms.\n\u2022Video production and editing, including shared owner stories, virtual tours, and lifestyle content.\n\u2022Interactive content creation, such as quizzes, affordability tools, and calculators.\n\u2022Creative tailored for emerging platforms, including TikTok and Snapchat.\n\u2022Support with brand refresh or evolution, specifically for shared ownership.\n\u2022Recommendations for A/B testing and creative optimisation.\n\u2022Insights into audience engagement and creative performance.\n\u2022Recommendations for relevant events, awards, and community engagement opportunities.",
        "id": "2",
        "status": "active",
        "title": "Creative Support",
        "value": {
          "amount": 280000,
          "amountGross": 336000,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 70,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Cost (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-05-17T23:59:59+01:00",
          "startDate": "2026-05-18T00:00:00+01:00"
        },
        "description": "To support development of creative assets for the launch of new developments and existing stock, Aster will require artworking support to adapt, resize, and amend existing creative assets and materials for use across multiple channels and formats, ensuring consistency and speed to market. This lot focuses on efficient, accurate delivery of artwork based on approved creative concepts.\nThe intention is to appoint a supplier to support us with:\n\u2022Amending and resizing existing creative assets for various formats and platforms.\n\u2022Creating editable templates for internal use (e.g. Canva).\n\u2022Supplying final artwork files in required formats for print and digital use.\n\u2022Ensuring accessibility compliance, including alt text, font contrast, and readability.\n\u2022Dynamic creative optimisation (DCO) for digital advertising.\n\u2022Versioning of creative assets tailored to different developments, audiences, and platforms.",
        "id": "3",
        "status": "active",
        "title": "Artworking",
        "value": {
          "amount": 140000,
          "amountGross": 168000,
          "currency": "GBP"
        }
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "name": "Technical (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 70,
                  "weight": "percentageExact"
                }
              ],
              "type": "quality"
            },
            {
              "name": "Cost (Stage 1 Evaluation)",
              "numbers": [
                {
                  "number": 30,
                  "weight": "percentageExact"
                }
              ],
              "type": "price"
            }
          ]
        },
        "contractPeriod": {
          "endDate": "2030-05-17T23:59:59+01:00",
          "startDate": "2026-05-18T00:00:00+01:00"
        },
        "description": "To support the launch and sales process of our new housing developments and existing stock in specific locations across UK, we require marketing automation services to deliver timely, personalised communications throughout the customer journey from enquiry to reservation and completion, using marketing automation tools or via our current CRM system. This includes lead nurturing, application updates, and post-sale engagement using automated workflows and CRM integration.\nSuccessful Supplier(s) will support Aster with:\n\u2022Customer journey reviews and mapping to identify opportunities for improvement and optimisation.\n\u2022Email campaign creation tailored for different platforms and audience segments.\n\u2022Personalised content delivery based on user behaviour and preferences.\n\u2022Lead segmentation to improve targeting and conversion.\n\u2022Monthly reporting on engagement and conversion metrics to inform future strategy.",
        "id": "4",
        "status": "active",
        "title": "Development sales \u0026 marketing automation delivery",
        "value": {
          "amount": 70000,
          "amountGross": 84000,
          "currency": "GBP"
        }
      }
    ],
    "mainProcurementCategory": "services",
    "procedure": {
      "features": "2 stage Procedure involving Interview"
    },
    "procurementMethod": "selective",
    "procurementMethodDetails": "Competitive flexible procedure",
    "recurrence": {
      "dates": [
        {
          "startDate": "2030-01-06T23:59:59Z"
        }
      ]
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    "status": "active",
    "submissionMethodDetails": "https://in-tendhost.co.uk/aster/aspx/ProjectManage/626",
    "submissionTerms": {
      "electronicSubmissionPolicy": "allowed",
      "languages": [
        "en"
      ]
    },
    "techniques": {
      "frameworkAgreement": {
        "description": "The Framework will be operated and managed by Aster Group for internal use",
        "method": "withAndWithoutReopeningCompetition",
        "type": "closed"
      },
      "hasFrameworkAgreement": true
    },
    "title": "Marketing \u0026 Creative Services Framework.",
    "value": {
      "amount": 2963682,
      "amountGross": 3556417,
      "currency": "GBP"
    }
  }
}