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PE0566 - Marketing Framework

Peabody Trust

Buyer Contact Info

Buyer Name: Peabody Trust

Buyer Address: 45 Westminster Bridge Road, London, UK, SE1 7JB, United Kingdom

Contact Name: Damon Pickard

Contact Email: damon.pickard@peabody.org.uk

Contact Telephone: +44 2070214444

Status
complete
Procedure
selective
Value
2000000.0 GBP
Published
05 Jan 2026, 19:05
Deadline
n/a
Contract Start
n/a
Contract End
n/a
Category
services
CPV
34999400 - Scale models
Region
n/a
Awarded To
Cityscape Digital Limited, White Chalk CGI Ltd, F10 STUDIOS LIMITED, VMIStudio Ltd, TIDYWORK STUDIO LTD, Contour Direct Ltd, LAVASTAR SIGNS LIMITED, Service Graphics Limited, Focus Agency Group Ltd
Official Source
Open Find a Tender

Description

The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties. Peabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects. We are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments. The lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.

Linked Documents

No linked documents found for this notice.

Opportunity Context

Lots

Lot Title: 3D Modelmakers

Lot Description: Peabody have an ambitious sales programme over the next four years and require the support of experienced modelmakers to plan, design, build and install 3D models of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/M5R2U2P6D7

Lot 1 Status: cancelled

Lot 1 Has Options: No

Lot 1 Award Criterion (quality): Quality

Lot 1 Award Criterion (quality): Social Value

Lot 1 Award Criterion (cost): Price

Lot Title: CGI and 3D Visualisation

Lot Description: We require the support of experienced CGI and interactive visualisation providers to produce photorealistic virtual visualisation and exceptional interactive systems that bridge the gap between physical and digital customer experiences.

Lot Lot 2 Status: cancelled

Lot Lot 2 Has Options: No

Lot Lot 2 Award Criterion (quality): Quality

Lot Lot 2 Award Criterion (quality): Social Value

Lot Title: Signage

Lot Description: We require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.

Lot Lot 3 Status: cancelled

Lot Lot 3 Has Options: No

Lot Lot 3 Award Criterion (quality): Quality

Lot Lot 3 Award Criterion (quality): Social Value

Lot Title: Marketing Suites

Lot Description: We require the support of experienced marketing suite designers to plan, design, install and dress our sales and marketing suites. Ability to design and deliver (Cat A & Cat B) marketing suites for in-build residential & commercial units plus bespoke standalone marketing suites is required. Collaborative working with other suppliers is essential to ensure effective delivery. Marketing suites should provide practical selling spaces that showcase the available products and homes, stand out from competitor schemes using the scheme’s brand, and resonate with our target demographic, adding value to the customer journey for prospective buyers.

Lot Lot 4 Status: cancelled

Lot Lot 4 Has Options: No

Lot Lot 4 Award Criterion (quality): Quality

Lot Lot 4 Award Criterion (quality): Social Value

Contracts

Contract Title: 3D CGI Visualisation

Contract Title: Signage

Contract Title: Marketing Suite

Awards

Award Title: 3D CGI Visualisation

Award Title: Signage

Award Title: Marketing Suite

Raw Notice JSON

Expand raw payload
{
  "awards": [
    {
      "id": "000483-2026-1",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-170532",
          "name": "Cityscape Digital Limited"
        },
        {
          "id": "GB-FTS-170535",
          "name": "White Chalk CGI Ltd"
        },
        {
          "id": "GB-FTS-170536",
          "name": "F10 STUDIOS LIMITED"
        },
        {
          "id": "GB-FTS-170537",
          "name": "VMIStudio Ltd"
        },
        {
          "id": "GB-FTS-170538",
          "name": "TIDYWORK STUDIO LTD"
        }
      ],
      "title": "3D CGI Visualisation"
    },
    {
      "id": "000483-2026-2",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-170533",
          "name": "Contour Direct Ltd"
        },
        {
          "id": "GB-FTS-170539",
          "name": "LAVASTAR SIGNS LIMITED"
        },
        {
          "id": "GB-FTS-170540",
          "name": "Service Graphics Limited"
        }
      ],
      "title": "Signage"
    },
    {
      "id": "000483-2026-3",
      "status": "active",
      "suppliers": [
        {
          "id": "GB-FTS-170534",
          "name": "Contour Direct Ltd"
        },
        {
          "id": "GB-FTS-170541",
          "name": "Focus Agency Group Ltd"
        },
        {
          "id": "GB-FTS-170542",
          "name": "Service Graphics Limited"
        }
      ],
      "title": "Marketing Suite"
    }
  ],
  "bids": {
    "statistics": [
      {
        "id": "1",
        "measure": "bids",
        "value": 7
      },
      {
        "id": "2",
        "measure": "bids",
        "value": 4
      },
      {
        "id": "3",
        "measure": "bids",
        "value": 5
      }
    ]
  },
  "buyer": {
    "id": "GB-FTS-53586",
    "name": "Peabody Trust"
  },
  "contracts": [
    {
      "awardID": "000483-2026-1",
      "dateSigned": "2025-10-10T00:00:00+01:00",
      "id": "000483-2026-1",
      "status": "active",
      "title": "3D CGI Visualisation",
      "value": {
        "amount": 2000000,
        "currency": "GBP"
      }
    },
    {
      "awardID": "000483-2026-2",
      "dateSigned": "2025-10-10T00:00:00+01:00",
      "id": "000483-2026-2",
      "status": "active",
      "title": "Signage",
      "value": {
        "amount": 750000,
        "currency": "GBP"
      }
    },
    {
      "awardID": "000483-2026-3",
      "dateSigned": "2025-10-10T00:00:00+01:00",
      "id": "000483-2026-3",
      "status": "active",
      "title": "Marketing Suite",
      "value": {
        "amount": 4500000,
        "currency": "GBP"
      }
    }
  ],
  "date": "2026-01-05T19:05:18Z",
  "description": "Lot 1 was not awarded.\nTo view this notice, please click here: \nhttps://www.delta-esourcing.com/delta/viewNotice.html?noticeId=1003798886 GO Reference: GO-202615-PRO-34003167",
  "id": "000483-2026",
  "initiationType": "tender",
  "language": "en",
  "ocid": "ocds-h6vhtk-04e3b3",
  "parties": [
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "SE1 7JB",
        "region": "UK",
        "streetAddress": "45 Westminster Bridge Road"
      },
      "contactPoint": {
        "email": "damon.pickard@peabody.org.uk",
        "name": "Damon Pickard",
        "telephone": "+44 2070214444"
      },
      "details": {
        "classifications": [
          {
            "description": "Body governed by public law",
            "id": "BODY_PUBLIC",
            "scheme": "TED_CA_TYPE"
          },
          {
            "description": "Housing and community amenities",
            "id": "06",
            "scheme": "COFOG"
          }
        ],
        "url": "http://www.peabody.org.uk"
      },
      "id": "GB-FTS-53586",
      "identifier": {
        "legalName": "Peabody Trust"
      },
      "name": "Peabody Trust",
      "roles": [
        "buyer"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London, England,",
        "postalCode": "SE1 2DD",
        "region": "UK",
        "streetAddress": "Printworks House,, 7 Bermondsey Street,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170532",
      "identifier": {
        "id": "04303751",
        "legalName": "Cityscape Digital Limited"
      },
      "name": "Cityscape Digital Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Greenford",
        "postalCode": "UB6 8XU",
        "region": "UK",
        "streetAddress": "Unit 40, Metropolitan Park"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170533",
      "identifier": {
        "id": "03120064",
        "legalName": "Contour Direct Ltd"
      },
      "name": "Contour Direct Ltd",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Greenford, Middlesex",
        "postalCode": "UB6 8XU",
        "region": "UK",
        "streetAddress": "Unit 40, Metropolitan Park,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170534",
      "identifier": {
        "id": "03120064",
        "legalName": "Contour Direct Ltd"
      },
      "name": "Contour Direct Ltd",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Warwickshire, England,",
        "postalCode": "CV37 9NP",
        "region": "UK",
        "streetAddress": "13 The Courtyard Timothys Bridge Road,, Stratford Upon Avon,"
      },
      "details": {
        "scale": "sme",
        "url": "https://www.whitechalk.co.uk/"
      },
      "id": "GB-FTS-170535",
      "identifier": {
        "id": "10449571",
        "legalName": "White Chalk CGI Ltd"
      },
      "name": "White Chalk CGI Ltd",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Hove",
        "postalCode": "BN3 5NF",
        "region": "UK",
        "streetAddress": "21 Portland Avenue,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170536",
      "identifier": {
        "id": "06637758",
        "legalName": "F10 STUDIOS LIMITED"
      },
      "name": "F10 STUDIOS LIMITED",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Norfolk, United Kingdom",
        "postalCode": "NR1 1RY",
        "region": "UK",
        "streetAddress": "54 Thorpe Road, Norwich,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170537",
      "identifier": {
        "id": "09416835",
        "legalName": "VMIStudio Ltd"
      },
      "name": "VMIStudio Ltd",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Epping, England,",
        "postalCode": "CM16 4BD",
        "region": "UK",
        "streetAddress": "Suite 2, Premier House,, 141 High Street,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170538",
      "identifier": {
        "id": "14278482",
        "legalName": "TIDYWORK STUDIO LTD"
      },
      "name": "TIDYWORK STUDIO LTD",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Farnham",
        "postalCode": "GU9 7SS",
        "region": "UK",
        "streetAddress": "Star House 6 Riverside Business Park,, Dogflud Way,, Farnham, Surrey, England,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170539",
      "identifier": {
        "id": "09589755",
        "legalName": "LAVASTAR SIGNS LIMITED"
      },
      "name": "LAVASTAR SIGNS LIMITED",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London, England,",
        "postalCode": "EC1N 8AS",
        "region": "UK",
        "streetAddress": "1 Onslow Street,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170540",
      "identifier": {
        "id": "00551336",
        "legalName": "Service Graphics Limited"
      },
      "name": "Service Graphics Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "Feering,",
        "postalCode": "CO5 9SE",
        "region": "UK",
        "streetAddress": "Erskine House,, Threshelfords Business Park, Inworth Road,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170541",
      "identifier": {
        "id": "03378775",
        "legalName": "Focus Agency Group Ltd"
      },
      "name": "Focus Agency Group Ltd",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "EC1N 8AS",
        "region": "UK",
        "streetAddress": "1 Onslow Street,"
      },
      "details": {
        "scale": "sme"
      },
      "id": "GB-FTS-170542",
      "identifier": {
        "id": "00551336",
        "legalName": "Service Graphics Limited"
      },
      "name": "Service Graphics Limited",
      "roles": [
        "supplier"
      ]
    },
    {
      "address": {
        "countryName": "United Kingdom",
        "locality": "London",
        "postalCode": "WC2A 2LL"
      },
      "id": "GB-FTS-4500",
      "identifier": {
        "legalName": "Royal Courts of Justice"
      },
      "name": "Royal Courts of Justice",
      "roles": [
        "reviewBody"
      ]
    }
  ],
  "tag": [
    "award",
    "contract"
  ],
  "tender": {
    "classification": {
      "description": "Marketing services",
      "id": "79342000",
      "scheme": "CPV"
    },
    "coveredBy": [
      "GPA"
    ],
    "description": "The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties. \nPeabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects.\nWe are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments. \nThe lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.",
    "id": "ocds-h6vhtk-04e3b3",
    "items": [
      {
        "additionalClassifications": [
          {
            "description": "Scale models",
            "id": "34999400",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "deliveryLocation": {
          "description": "UNITED KINGDOM"
        },
        "id": "1",
        "relatedLot": "1"
      },
      {
        "additionalClassifications": [
          {
            "description": "Graphics software package",
            "id": "48322000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "deliveryLocation": {
          "description": "UNITED KINGDOM"
        },
        "id": "Lot 2",
        "relatedLot": "Lot 2"
      },
      {
        "additionalClassifications": [
          {
            "description": "Signage",
            "id": "34928470",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "deliveryLocation": {
          "description": "UNITED KINGDOM"
        },
        "id": "Lot 3",
        "relatedLot": "Lot 3"
      },
      {
        "additionalClassifications": [
          {
            "description": "Marketing services",
            "id": "79342000",
            "scheme": "CPV"
          }
        ],
        "deliveryAddresses": [
          {
            "region": "UK"
          }
        ],
        "deliveryLocation": {
          "description": "UNITED KINGDOM"
        },
        "id": "Lot 4",
        "relatedLot": "Lot 4"
      }
    ],
    "legalBasis": {
      "id": "32014L0024",
      "scheme": "CELEX"
    },
    "lots": [
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "60",
              "name": "Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "35",
              "name": "Price",
              "type": "cost"
            }
          ]
        },
        "description": "Peabody have an ambitious sales programme over the next four years and require the support of experienced modelmakers to plan, design, build and install 3D models of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/ sold homes, scheme unique selling points and the immediate surrounding area. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/M5R2U2P6D7",
        "hasOptions": false,
        "id": "1",
        "status": "cancelled",
        "title": "3D Modelmakers"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "60",
              "name": "Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "35",
              "type": "price"
            }
          ]
        },
        "description": "We require the support of experienced CGI and interactive visualisation providers to produce photorealistic virtual visualisation and exceptional interactive systems that bridge the gap between physical and digital customer experiences.",
        "hasOptions": false,
        "id": "Lot 2",
        "status": "cancelled",
        "title": "CGI and 3D Visualisation"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "60",
              "name": "Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "35",
              "type": "price"
            }
          ]
        },
        "description": "We require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.",
        "hasOptions": false,
        "id": "Lot 3",
        "status": "cancelled",
        "title": "Signage"
      },
      {
        "awardCriteria": {
          "criteria": [
            {
              "description": "60",
              "name": "Quality",
              "type": "quality"
            },
            {
              "description": "5",
              "name": "Social Value",
              "type": "quality"
            },
            {
              "description": "35",
              "type": "price"
            }
          ]
        },
        "description": "We require the support of experienced marketing suite designers to plan, design, install and dress our sales and marketing suites. Ability to design and deliver (Cat A \u0026 Cat B) marketing suites for in-build residential \u0026 commercial units plus bespoke standalone marketing suites is required. Collaborative working with other suppliers is essential to ensure effective delivery. Marketing suites should provide practical selling spaces that showcase the available products and homes, stand out from competitor schemes using the scheme\u2019s brand, and resonate with our target demographic, adding value to the customer journey for prospective buyers.",
        "hasOptions": false,
        "id": "Lot 4",
        "status": "cancelled",
        "title": "Marketing Suites"
      }
    ],
    "mainProcurementCategory": "services",
    "procurementMethod": "selective",
    "procurementMethodDetails": "Restricted procedure",
    "status": "complete",
    "title": "PE0566 - Marketing Framework"
  }
}