Awards
2
Merkle, a trading division of Dentsu UK Limited
Seller Intelligence Snapshot
Contracts Finder (2)
Open Notices
0
Known GBP Value
£206,000
Avg Award Value (Known GBP)
£103,000
Active Sectors
2
Awarding Buyers
2
Concentration
| What this means | Value |
|---|---|
| Dependence on biggest customer | 50.0% (High dependence) |
| Dependence on biggest sector | 50.0% (High dependence) |
| Customer concentration score | 5000.0 (High concentration) |
| Sector concentration score | 5000.0 (High concentration) |
Interpretation: a higher concentration score means awards are concentrated in fewer buyers or sectors.
Award Notices
Page 1 of 1 (2 total)
| Title | Status | Buyer | Value | Sector | Source | Published | |
|---|---|---|---|---|---|---|---|
| Google Analytics 25/26 (con_28896) | complete | Department for Education | £56,000 | Information-processing equipment | Contracts Finder | 28 Oct 2025, 19:13 | View notice |
| Digital Analytics Solutions | complete | GOVERNMENT DIGITAL SERVICE | £150,000 | Software package and information systems | Contracts Finder | 20 Oct 2025, 11:33 | View notice |
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Top Buyers (Awarding)
Page 1 of 1 (2 buyers)
| Buyer | Award Count | Known GBP | Most Recent Award | Sector Concentration | Opportunities |
|---|---|---|---|---|---|
| GOVERNMENT DIGITAL SERVICE | 1 | £150,000 | 20 Oct 2025, 11:33 | Software package and information systems | View notices |
| Department for Education | 1 | £56,000 | 28 Oct 2025, 19:13 | Information-processing equipment | View notices |
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Top Overlapping Competitors
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Top Sectors by Notice Count
| Sector | Notices | Opportunities |
|---|---|---|
| Information-processing equipment | 1 | View notices |
| Software package and information systems | 1 | View notices |
Top Sectors by Known GBP Value
| Sector | Known GBP | Notices | Opportunities |
|---|---|---|---|
| Software package and information systems | £150,000 | 1 | View notices |
| Information-processing equipment | £56,000 | 1 | View notices |
Top CPV Codes
| CPV Code | Description | Notices | Known GBP | Opportunities |
|---|---|---|---|---|
| 48000000 | Software package and information systems | 1 | £150,000 | View notices |
| 42965000 | Information-processing equipment | 1 | £56,000 | View notices |
Monthly Trend
| Month | Total | Open | Awarded | Known GBP |
|---|---|---|---|---|
| Oct 2025 | 2 | 0 | 2 | £206,000 |
Months active in last 12: 1. Longest active streak: 1 months.
Data Quality
Known GBP coverage: 100.0% of notices have known GBP values.
Buyer attribution coverage: 100.0% of notices have buyer names populated.